Madder H0002 is a red paint color from Hirshfield's. It has a hex value of #754C50, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is New London Burgundy from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #754C50 · H0002
Madder
10%LRV Value
Warm (Pink)Undertone
Madder Technical Profile
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Madder in Every Brand
The closest equivalent to Madder in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sMadder
Nearly identical
Benjamin MooreNew London Burgundy
New London Burgundy
Benjamin Moore
Nearly identical
Evolution
Vista Paint
Nearly identical
Fired Brick
Behr
Nearly identical
Chianti
PPG
Nearly identical
Moving Melody
Valspar
Nearly identical
Burnt Crimson
Dunn-Edwards
Very similar
County Road
Dutch Boy
Very similar
Preference Red
Farrow & Ball
Very similar
Alaea
Sherwin-Williams
Very similar
Cranberry Spice
Kilz
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madder
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madder
#754C50
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#927562
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madder
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madder Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Madder.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Madder — Frequently Asked Questions
What undertone does Madder have?
Madder by Hirshfield's has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madder in your own space before committing.
What colors match Madder from other brands?
The closest cross-brand equivalents to Madder are New London Burgundy by Benjamin Moore (a near-identical match), Evolution by Vista Paint (a near-identical match), Fired Brick by Behr (a near-identical match) — the best options for getting Madder's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madder?
Madder has a Light Reflectance Value (LRV) of 9.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Madder
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madder's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.