Holly Berry ECC-10-3 is a red paint color from Behr. It has a hex value of #9B494A, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Segovia Red from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #9B494A · ECC-10-3
Holly Berry
12%LRV Value
Warm (Golden)Undertone
Holly Berry Technical Profile
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Holly Berry in Every Brand
The closest equivalent to Holly Berry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrHolly Berry
Nearly identical
Benjamin MooreSegovia Red
Segovia Red
Benjamin Moore
Nearly identical
Candy Apple
PPG
Nearly identical
Incarnadine
Farrow & Ball
Very similar
Antique Red
Sherwin-Williams
Very similar
Stagecoach
Hirshfield's
Very similar
Stagecoach
Vista Paint
Very similar
Attar of Rose
Dunn-Edwards
Very similar
Cinnamon Apple
Kilz
Very similar
Rubyshire Red
Dutch Boy
Very similar
Fabulous Red
Valspar
Very similar
Pearl Pink
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Holly Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Holly Berry
#9B494A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A48B73
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Holly Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Holly Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Holly Berry.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Holly Berry — Frequently Asked Questions
What undertone does Holly Berry have?
Holly Berry by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Holly Berry in your own space before committing.
What colors match Holly Berry from other brands?
The closest cross-brand equivalents to Holly Berry are Segovia Red by Benjamin Moore (a near-identical match), Candy Apple by PPG (a near-identical match), Candy Apple by PPG (a near-identical match) — the best options for getting Holly Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Holly Berry?
Holly Berry has a Light Reflectance Value (LRV) of 12.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Holly Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Holly Berry's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.