Attar of Rose by Dunn-Edwards paint color
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Ref. #994240 · DET422

Attar of Rose

11%LRV Value
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Attar of Rose works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 11 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.

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Attar of Rose Technical Profile

What color is Dunn-Edwards Attar of Rose (DET422)? It's a dark warm red — hex #994240, LRV 11. The closest cross-brand equivalent to Attar of Rose is PPG Autumn Ridge — a near-identical match on the wall, with Hirshfield's Stagecoach and Vista Paint Stagecoach also close. With an LRV of 11, Attar of Rose creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.

HEX Code#994240
RGB153, 66, 64
LRV11.0
Color Familyred
BrandDunn-Edwards

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Colors Similar to Attar of Rose

Closest digital match based on color values. Always verify with physical samples.

Autumn Ridge

PPG

Nearly identical

Stagecoach

Hirshfield's

Nearly identical

Stagecoach

Vista Paint

Nearly identical

Red My Mind

Behr

Nearly identical

Antique Red

Sherwin-Williams

Nearly identical

Bonaparte

Benjamin Moore

Nearly identical

Incarnadine

Farrow & Ball

Nearly identical

Fabulous Red

Valspar

Nearly identical
Recommended Pairings

Colors That Work With Attar of Rose

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Attar of Rose

#994240

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A48768

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Attar of Rose

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Autumn Ridge

Complement

Soft Spruce

Attar of Rose Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Shady

Trim

Grass Valley

Accent

This Color

Pop

Le Corbusier Crush

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Soft Lilac

Trim

Cool December

Accent

This Color

Pop

Cabbage Patch

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Fleur De Sel

Trim

Cool December

Accent

This Color

Pop

Port Hope

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Dunn-Edwards Colors

Other Dunn-Edwards colors close to Attar of Rose.

Red Craft

Dunn-Edwards · DET423

#91433E

Deep Crimson

Dunn-Edwards · DEA152

#8F423D

Charleston Cherry

Dunn-Edwards · DET411

#9F414B

Royal Red Flush

Dunn-Edwards · DET425

#8E3C3F

Arabian Red

Dunn-Edwards · DEA155

#A14C3F

Vintage Red

Dunn-Edwards · DET427

#9E3641

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Oriental Red

Kilz · LA120-02

#7D3436

Exotic Red

Benjamin Moore · 2086-10

#B42836

Salmon Pink

RAL · 3022

#D95030

Positively Pink

Behr · T18-01

#E7BFB6

Leaf Rust

Vista Paint · AC118

#A0392F

Sun Dried Tomato

Sherwin-Williams · 7585

#692B2B

Attar of Rose — Frequently Asked Questions

What colors match Attar of Rose from other brands?
The closest cross-brand equivalents to Attar of Rose are Autumn Ridge by PPG (a near-identical match), Stagecoach by Hirshfield's (a near-identical match), Stagecoach by Vista Paint (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Attar of Rose's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Attar of Rose?
Attar of Rose has a Light Reflectance Value (LRV) of 11.0, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.

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Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Paint Sheen Guide

Flat, eggshell, satin, or semi-gloss — the right finish for Attar of Rose depends on the room. Here's how to choose.

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