Incarnadine 248 is a red paint color from Farrow & Ball. It has a hex value of #A04344, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Granada from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #A04344 · 248
Incarnadine 248 is a red paint color from Farrow & Ball. It has a hex value of #A04344, LRV 12 and a warm (golden) undertone. Its closest cross-brand match is Granada from PPG (nearly identical), with 49 more equivalents across other brands.
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The closest equivalent to Incarnadine in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPG
Sherwin-Williams
Hirshfield's
Benjamin Moore
Vista Paint
Behr
Dunn-Edwards
Kilz
Valspar
Dutch Boy
Seeing a close call? Order a peel-and-stick sample of Incarnadine — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Timeless pairing with clean white trim and a tonal accent wall

Side Walls
#A04344
Accent Wall
A warm shift that adds depth without clashing.
#A88A6E
Trim & Molding
Crisp white trim for a clean, traditional look.
#FFFFFF
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Color schemes built around this color — each swatch links to the closest matching paint.
Warm tones with cozy appeal — welcoming and comfortable
Cool hues with soft contrast — serene and restful
Complementary hues with punch — dynamic and striking
Other Farrow & Ball colors close to Incarnadine.
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Incarnadine's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.