Segovia Red 1288 is a red paint color from Benjamin Moore. It has a hex value of #9C4C4A, estimated LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Crimson from Behr (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #9C4C4A · 1288
Segovia Red
13%Estimated LRV
Warm (Golden)Undertone
Segovia Red Technical Profile
HEX Code#9C4C4A
RGB156, 76, 74
Estimated LRV12.7
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Segovia Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Crimson
Behr
#A14C4B
Close digital match
Sparkling Garnet
PPG
#9C4745
Close digital match
Rembrandt Ruby
Sherwin-Williams
#974F49
Close digital match
Redrock Canyon
Hirshfield's
#A24D47
Similar digital color
Majestic Ridge
Vista Paint
#98514A
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Red Ginseng
Kilz
#A1534D
Similar digital color
Pasadena Rose
Dunn-Edwards
#A84A49
Similar digital color
Daphne Rose
Dutch Boy
#97534C
Similar digital color
Decadent Red
Valspar
#904C44
Similar digital color
Pearl Pink
RAL
#B44C43
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of Segovia Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Segovia Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Segovia Red
#9C4C4A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A58E74
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Segovia Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Segovia Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Segovia Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Segovia Red — Frequently Asked Questions
What undertone does Segovia Red have?
Segovia Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Segovia Red from other brands?
The closest cross-brand equivalents to Segovia Red are Crimson by Behr (a close digital match), Holly Berry by Behr (a close digital match), Sparkling Garnet by PPG (a close digital match) — the best options for getting Segovia Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Segovia Red?
Segovia Red has a estimated lightness value of 12.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Segovia Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Segovia Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.