Segovia Red 1288 is a red paint color from Benjamin Moore. It has a hex value of #9C4C4A, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Crimson from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #9C4C4A · 1288
Segovia Red
13%LRV Value
Warm (Golden)Undertone
Segovia Red Technical Profile
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Segovia Red in Every Brand
The closest equivalent to Segovia Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreSegovia Red
Nearly identical
BehrCrimson
Crimson
Behr
Nearly identical
Sparkling Garnet
PPG
Nearly identical
Rembrandt Ruby
Sherwin-Williams
Nearly identical
Redrock Canyon
Hirshfield's
Very similar
Majestic Ridge
Vista Paint
Very similar
Incarnadine
Farrow & Ball
Very similar
Red Ginseng
Kilz
Very similar
Pasadena Rose
Dunn-Edwards
Very similar
Daphne Rose
Dutch Boy
Very similar
Decadent Red
Valspar
Very similar
Pearl Pink
RAL
Visible difference
Seeing a close call? Order a peel-and-stick sample of Segovia Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Segovia Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Segovia Red
#9C4C4A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A58E74
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Segovia Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Segovia Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Segovia Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Segovia Red — Frequently Asked Questions
What undertone does Segovia Red have?
Segovia Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Segovia Red in your own space before committing.
What colors match Segovia Red from other brands?
The closest cross-brand equivalents to Segovia Red are Crimson by Behr (a near-identical match), Holly Berry by Behr (a near-identical match), Sparkling Garnet by PPG (a near-identical match) — the best options for getting Segovia Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Segovia Red?
Segovia Red has a Light Reflectance Value (LRV) of 12.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Segovia Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Segovia Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.