The Ego Has Landed 1096 is a red paint color from Vista Paint. It has a hex value of #9E403F, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Bonaparte from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #9E403F · 1096
The Ego Has Landed
11%LRV Value
Warm (Golden)Undertone
The Ego Has Landed Technical Profile
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The Ego Has Landed in Every Brand
The closest equivalent to The Ego Has Landed in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Vista PaintThe Ego Has Landed
Nearly identical
Benjamin MooreBonaparte
Bonaparte
Benjamin Moore
Nearly identical
Burning Bush
PPG
Nearly identical
Stagecoach
Hirshfield's
Nearly identical
Antique Red
Sherwin-Williams
Nearly identical
Attar of Rose
Dunn-Edwards
Nearly identical
Incarnadine
Farrow & Ball
Nearly identical
Kabuki
Kilz
Nearly identical
Bijou Red
Behr
Nearly identical
Thai Chili
Valspar
Very similar
Sugared Maple
Dutch Boy
Very similar
Create .05
Colorhouse
Visible difference
Pearl Pink
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With The Ego Has Landed
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
The Ego Has Landed
#9E403F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A78969
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for The Ego Has Landed
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
The Ego Has Landed Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to The Ego Has Landed.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
The Ego Has Landed — Frequently Asked Questions
What undertone does The Ego Has Landed have?
The Ego Has Landed by Vista Paint has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample The Ego Has Landed in your own space before committing.
What colors match The Ego Has Landed from other brands?
The closest cross-brand equivalents to The Ego Has Landed are Bonaparte by Benjamin Moore (a near-identical match), Burning Bush by PPG (a near-identical match), Blaze by PPG (a near-identical match) — the best options for getting The Ego Has Landed's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of The Ego Has Landed?
The Ego Has Landed has a Light Reflectance Value (LRV) of 11.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with The Ego Has Landed
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why The Ego Has Landed's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.