Timeless Ruby by Behr paint color
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Ref. #9A4049 · HDC-CL-01

Timeless Ruby

11%LRV Value
Warm (Golden)Undertone
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Timeless Ruby HDC-CL-01 is a red paint color from Behr. It has a hex value of #9A4049, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Ode to Joy from Hirshfield's (nearly identical), with 49 more equivalents across other brands.

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Timeless Ruby Technical Profile

HEX Code#9A4049
RGB154, 64, 73
LRV11.0
UndertoneWarm (Golden)
Color Familyred
BrandBehr

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Timeless Ruby in Every Brand

The closest equivalent to Timeless Ruby in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrTimeless Ruby
Nearly identical
Hirshfield'sOde to Joy

Ode to Joy

Hirshfield's

Nearly identical

Ode to Joy

Vista Paint

Nearly identical

Charleston Cherry

Dunn-Edwards

Nearly identical

Patriot Red

Benjamin Moore

Nearly identical

Apple-a-day

PPG

Very similar

Radiant Raspberry

Kilz

Very similar

Fabulous Red

Valspar

Very similar

Santa Rosa Red

Dutch Boy

Very similar

Kirsch Red

Sherwin-Williams

Very similar

Incarnadine

Farrow & Ball

Very similar

Red Violet

RAL

Very similar

Create .05

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Timeless Ruby

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Timeless Ruby

#9A4049

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#A48169

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Timeless Ruby

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Timeless Ruby

Complement

Soft Spruce

Timeless Ruby Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Baked Biscotti

Trim

Whipped Cream

Accent

This Color

Pop

Bullfighters Red

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

This Color

Pop

Siamese Green

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

This Color

Pop

Brilliant Sea

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Timeless Ruby.

Holly Berry

Behr · ECC-10-3

#9B494A

Haute Couture

Behr · MQ1-09

#8E4547

Crimson

Behr · ICC-107

#A14C4B

Tomato Slices

Behr · HDC-SM16-12

#A2423D

Haute Couture

Behr · MQ1-9

#8C464A

Rocking Chair Red

Behr · PPF-40

#90413D

More red colors from other brands

Cross-brand colors in the red family — useful when you want a similar look from a different brand.

Pink Flambe

PPG · 1186-4

#E68E96

Empower

Vista Paint · 1095

#AF4642

Mannequin

Dunn-Edwards · DE6043

#EEDFDD

Mardi Gras

Benjamin Moore · 1342

#BA5A6B

Hawaiian Shell

PPG · 1055-2

#F3DBD9

Merlot Magic

Vista Paint · AC126

#AE3D55

Timeless Ruby — Frequently Asked Questions

What undertone does Timeless Ruby have?
Timeless Ruby by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Timeless Ruby in your own space before committing.
What colors match Timeless Ruby from other brands?
The closest cross-brand equivalents to Timeless Ruby are Ode to Joy by Hirshfield's (a near-identical match), Ode to Joy by Vista Paint (a near-identical match), Romp by Hirshfield's (a near-identical match) — the best options for getting Timeless Ruby's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Timeless Ruby?
Timeless Ruby has a Light Reflectance Value (LRV) of 11.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Timeless Ruby

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse red Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Timeless Ruby's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.

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