Timeless Ruby HDC-CL-01 is a red paint color from Behr. It has a hex value of #9A4049, estimated LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Ode to Joy from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Behr · #9A4049 · HDC-CL-01
Timeless Ruby
11%Estimated LRV
Warm (Golden)Undertone
Timeless Ruby Technical Profile
HEX Code#9A4049
RGB154, 64, 73
Estimated LRV11.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Timeless Ruby
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Ode to Joy
Hirshfield's
#9D404A
Close digital match
Ode to Joy
Vista Paint
#9B3D47
Close digital match
Charleston Cherry
Dunn-Edwards
#9F414B
Close digital match
Patriot Red
Benjamin Moore
#9F3C46
Close digital match
Apple-a-day
PPG
#903F45
Similar digital color
Radiant Raspberry
Kilz
#953842
Similar digital color
Fabulous Red
Valspar
#973E41
Similar digital color
Santa Rosa Red
Dutch Boy
#A13442
Similar digital color
Kirsch Red
Sherwin-Williams
#974953
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Red Violet
RAL
#922B3E
Similar digital color
Create .05
Colorhouse
#942A35
Visible digital difference
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Generated palette previews
Colors That Work With Timeless Ruby
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Timeless Ruby
#9A4049
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A48169
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Timeless Ruby
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Timeless Ruby Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Timeless Ruby.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Timeless Ruby — Frequently Asked Questions
What undertone does Timeless Ruby have?
Timeless Ruby by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Timeless Ruby from other brands?
The closest cross-brand equivalents to Timeless Ruby are Ode to Joy by Hirshfield's (a close digital match), Ode to Joy by Vista Paint (a close digital match), Romp by Hirshfield's (a close digital match) — the best options for getting Timeless Ruby's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Timeless Ruby?
Timeless Ruby has a estimated lightness value of 11.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Timeless Ruby
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Timeless Ruby's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.