Reddest Red QE-06 is a red paint color from Behr. It has a hex value of #973E45, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Ode to Joy from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #973E45 · QE-06
Reddest Red
11%LRV Value
Warm (Golden)Undertone
Reddest Red Technical Profile
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Reddest Red in Every Brand
The closest equivalent to Reddest Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrReddest Red
Nearly identical
Vista PaintOde to Joy
Ode to Joy
Vista Paint
Nearly identical
Romp
Hirshfield's
Nearly identical
Apple-a-day
PPG
Nearly identical
Fabulous Red
Valspar
Nearly identical
Radiant Raspberry
Kilz
Nearly identical
Patriot Red
Benjamin Moore
Nearly identical
Charleston Cherry
Dunn-Edwards
Very similar
Santa Rosa Red
Dutch Boy
Very similar
Poinsettia
Sherwin-Williams
Very similar
Incarnadine
Farrow & Ball
Very similar
Create .05
Colorhouse
Very similar
Red Violet
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Reddest Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Reddest Red
#973E45
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A37F65
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Reddest Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Reddest Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Reddest Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Reddest Red — Frequently Asked Questions
What undertone does Reddest Red have?
Reddest Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Reddest Red in your own space before committing.
What colors match Reddest Red from other brands?
The closest cross-brand equivalents to Reddest Red are Ode to Joy by Vista Paint (a near-identical match), Romp by Hirshfield's (a near-identical match), Romp by Vista Paint (a near-identical match) — the best options for getting Reddest Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Reddest Red?
Reddest Red has a Light Reflectance Value (LRV) of 10.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Reddest Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Reddest Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.