Rocking Chair Red PPF-40 is a red paint color from Behr. It has a hex value of #90413D, estimated LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Deep Crimson from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Behr · #90413D · PPF-40
Rocking Chair Red
10%Estimated LRV
Warm (Golden)Undertone
Rocking Chair Red Technical Profile
HEX Code#90413D
RGB144, 65, 61
Estimated LRV10.0
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Rocking Chair Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Deep Crimson
Dunn-Edwards
#8F423D
Close digital match
Parlor Rose
Hirshfield's
#893E39
Close digital match
Maple Leaf Red
Benjamin Moore
#924544
Close digital match
Codman Claret
Vista Paint
#8B3F3F
Similar digital color
Brick Dust
PPG
#86423E
Similar digital color
Bolero
Sherwin-Williams
#903934
Similar digital color
Thai Chili
Valspar
#973A3C
Similar digital color
Regaled Red
Dutch Boy
#903C32
Similar digital color
Raw Clay
Kilz
#843D34
Similar digital color
Incarnadine
Farrow & Ball
#A04344
Similar digital color
Create .05
Colorhouse
#942A35
Visible digital difference
Copper Brown
RAL
#8E402A
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Rocking Chair Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rocking Chair Red
#90413D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F8361
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rocking Chair Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rocking Chair Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rocking Chair Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rocking Chair Red — Frequently Asked Questions
What undertone does Rocking Chair Red have?
Rocking Chair Red by Behr has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Rocking Chair Red from other brands?
The closest cross-brand equivalents to Rocking Chair Red are Deep Crimson by Dunn-Edwards (a close digital match), Red Craft by Dunn-Edwards (a close digital match), Parlor Rose by Hirshfield's (a close digital match) — the best options for getting Rocking Chair Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rocking Chair Red?
Rocking Chair Red has a estimated lightness value of 10.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rocking Chair Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rocking Chair Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.