Rocking Chair Red PPF-40 is a red paint color from Behr. It has a hex value of #90413D, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Deep Crimson from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #90413D · PPF-40
Rocking Chair Red
10%LRV Value
Warm (Golden)Undertone
Rocking Chair Red Technical Profile
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Rocking Chair Red in Every Brand
The closest equivalent to Rocking Chair Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRocking Chair Red
Nearly identical
Dunn-EdwardsDeep Crimson
Deep Crimson
Dunn-Edwards
Nearly identical
Parlor Rose
Hirshfield's
Nearly identical
Maple Leaf Red
Benjamin Moore
Nearly identical
Codman Claret
Vista Paint
Very similar
Brick Dust
PPG
Very similar
Bolero
Sherwin-Williams
Very similar
Thai Chili
Valspar
Very similar
Regaled Red
Dutch Boy
Very similar
Raw Clay
Kilz
Very similar
Incarnadine
Farrow & Ball
Very similar
Create .05
Colorhouse
Visible difference
Copper Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rocking Chair Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rocking Chair Red
#90413D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9F8361
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rocking Chair Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rocking Chair Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rocking Chair Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rocking Chair Red — Frequently Asked Questions
What undertone does Rocking Chair Red have?
Rocking Chair Red by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rocking Chair Red in your own space before committing.
What colors match Rocking Chair Red from other brands?
The closest cross-brand equivalents to Rocking Chair Red are Deep Crimson by Dunn-Edwards (a near-identical match), Red Craft by Dunn-Edwards (a near-identical match), Parlor Rose by Hirshfield's (a near-identical match) — the best options for getting Rocking Chair Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rocking Chair Red?
Rocking Chair Red has a Light Reflectance Value (LRV) of 10.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rocking Chair Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rocking Chair Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.