Allure PPU2-03 is a red paint color from Behr. It has a hex value of #8C423D, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Deep Crimson from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #8C423D · PPU2-03
Allure
10%LRV Value
Warm (Golden)Undertone
Allure Technical Profile
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Allure in Every Brand
The closest equivalent to Allure in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrAllure
Nearly identical
Dunn-EdwardsDeep Crimson
Deep Crimson
Dunn-Edwards
Nearly identical
Parlor Rose
Hirshfield's
Nearly identical
Hot Apple Spice
Benjamin Moore
Nearly identical
Parlor Rose
Vista Paint
Nearly identical
Brick Dust
PPG
Nearly identical
Raw Clay
Kilz
Very similar
Bolero
Sherwin-Williams
Very similar
Decadent Red
Valspar
Very similar
Regaled Red
Dutch Boy
Very similar
Eating Room Red
Farrow & Ball
Very similar
Create .05
Colorhouse
Visible difference
Copper Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Allure
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Allure
#8C423D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C8260
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Allure
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Allure Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Allure.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Allure — Frequently Asked Questions
What undertone does Allure have?
Allure by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Allure in your own space before committing.
What colors match Allure from other brands?
The closest cross-brand equivalents to Allure are Deep Crimson by Dunn-Edwards (a near-identical match), Red Craft by Dunn-Edwards (a near-identical match), Parlor Rose by Hirshfield's (a near-identical match) — the best options for getting Allure's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Allure?
Allure has a Light Reflectance Value (LRV) of 9.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Allure
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Allure's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.