Winning Red BIC-34 is a pink paint color from Behr. It has a hex value of #7B2543, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Satin Flower from Kilz (very similar), with 49 more equivalents across other brands.
Behr · #7B2543 · BIC-34
Winning Red
9%Estimated LRV
Warm (Pink)Undertone
Winning Red Technical Profile
HEX Code#7B2543
RGB123, 37, 67
Estimated LRV9.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Winning Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Satin Flower
Kilz
#812A51
Similar digital color
Claret Violet
RAL
#6E1C34
Similar digital color
Cordova Burgundy
Vista Paint
#783240
Similar digital color
Conspicuous Fuchsia
Dutch Boy
#75354F
Similar digital color
Crushed Velvet
Benjamin Moore
#8E2E49
Similar digital color
Sophistication
Hirshfield's
#713545
Similar digital color
Framboise
Sherwin-Williams
#7C3655
Visible digital difference
Scarlet Apple
Dunn-Edwards
#922E4A
Visible digital difference
Jazzy Red
Valspar
#783741
Visible digital difference
Bold Sangria
PPG
#7E3E52
Visible digital difference
Petal .07
Colorhouse
#652F53
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Winning Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Winning Red
#7B2543
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C5247
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Winning Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Winning Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Winning Red.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Winning Red — Frequently Asked Questions
What undertone does Winning Red have?
Winning Red by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Winning Red from other brands?
The closest cross-brand equivalents to Winning Red are Satin Flower by Kilz (a very close match), Claret Violet by RAL (a very close match), Cordova Burgundy by Vista Paint (a very close match) — the best options for getting Winning Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Winning Red?
Winning Red has a estimated lightness value of 9.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Winning Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Winning Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.