Winning Red BIC-34 is a pink paint color from Behr. It has a hex value of #7B2543, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Satin Flower from Kilz (very similar), with 49 more equivalents across other brands.
Ref. #7B2543 · BIC-34
Winning Red
9%LRV Value
Warm (Pink)Undertone
Winning Red Technical Profile
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Winning Red in Every Brand
The closest equivalent to Winning Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrWinning Red
Very similar
KilzSatin Flower
Satin Flower
Kilz
Very similar
Claret Violet
RAL
Very similar
Cordova Burgundy
Vista Paint
Very similar
Conspicuous Fuchsia
Dutch Boy
Very similar
Crushed Velvet
Benjamin Moore
Very similar
Sophistication
Hirshfield's
Very similar
Framboise
Sherwin-Williams
Visible difference
Scarlet Apple
Dunn-Edwards
Visible difference
Jazzy Red
Valspar
Visible difference
Bold Sangria
PPG
Visible difference
Petal .07
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Winning Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Winning Red
#7B2543
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8C5247
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Winning Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Winning Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Winning Red.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Winning Red — Frequently Asked Questions
What undertone does Winning Red have?
Winning Red by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Winning Red in your own space before committing.
What colors match Winning Red from other brands?
The closest cross-brand equivalents to Winning Red are Satin Flower by Kilz (a very close match), Claret Violet by RAL (a very close match), Cordova Burgundy by Vista Paint (a very close match) — the best options for getting Winning Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Winning Red?
Winning Red has a Light Reflectance Value (LRV) of 9.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Winning Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Winning Red's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.