Haute Red TB-97 is a red paint color from Kilz. It has a hex value of #8A3234, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Wild Rose from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #8A3234 · TB-97
Haute Red
8%LRV Value
Warm (Golden)Undertone
Haute Red Technical Profile
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Haute Red in Every Brand
The closest equivalent to Haute Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzHaute Red
Nearly identical
Vista PaintWild Rose
Wild Rose
Vista Paint
Nearly identical
Red Bay
Sherwin-Williams
Nearly identical
Cut Ruby
Valspar
Nearly identical
Wild Rose
Hirshfield's
Nearly identical
Raspberry Truffle
Benjamin Moore
Very similar
Cherry Tart
Behr
Very similar
Red Delicious
PPG
Very similar
Create .05
Colorhouse
Very similar
Rosebud Red
Dutch Boy
Very similar
Royal Red Flush
Dunn-Edwards
Very similar
Red Violet
RAL
Very similar
Incarnadine
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Haute Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Haute Red
#8A3234
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#997656
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Haute Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Haute Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Haute Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Haute Red — Frequently Asked Questions
What undertone does Haute Red have?
Haute Red by Kilz has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Haute Red in your own space before committing.
What colors match Haute Red from other brands?
The closest cross-brand equivalents to Haute Red are Wild Rose by Vista Paint (a near-identical match), Red Bay by Sherwin-Williams (a near-identical match), Lover’s Kiss by Vista Paint (a near-identical match) — the best options for getting Haute Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Haute Red?
Haute Red has a Light Reflectance Value (LRV) of 7.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Haute Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Haute Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.