Raw Clay LB100-02 is a red paint color from Kilz. It has a hex value of #843D34, estimated LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Autumn’s Bronze from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Kilz · #843D34 · LB100-02
Raw Clay
9%Estimated LRV
Warm (Golden)Undertone
Raw Clay Technical Profile
HEX Code#843D34
RGB132, 61, 52
Estimated LRV8.5
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandKilz
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Raw Clay
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Autumn’s Bronze
Vista Paint
#8A3D36
Close digital match
True Copper
Behr
#7E4036
Close digital match
Parlor Rose
Hirshfield's
#893E39
Close digital match
Red Rock
Benjamin Moore
#7D3F33
Similar digital color
Fireweed
Sherwin-Williams
#7B3730
Similar digital color
Red Farmhouse
Dutch Boy
#7B3730
Similar digital color
Brick Dust
PPG
#86423E
Similar digital color
Spiced Berry
Dunn-Edwards
#85443F
Similar digital color
Smoked Paprika
Valspar
#7F3D29
Similar digital color
Copper Brown
RAL
#8E402A
Visible digital difference
Clay .05
Colorhouse
#752B22
Visible digital difference
Eating Room Red
Farrow & Ball
#8F4E4D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Raw Clay
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Raw Clay
#843D34
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#947C57
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Raw Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Raw Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Raw Clay.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Raw Clay — Frequently Asked Questions
What undertone does Raw Clay have?
Raw Clay by Kilz has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Raw Clay from other brands?
The closest cross-brand equivalents to Raw Clay are Autumn’s Bronze by Vista Paint (a close digital match), Parlor Rose by Vista Paint (a close digital match), True Copper by Behr (a close digital match) — the best options for getting Raw Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Raw Clay?
Raw Clay has a estimated lightness value of 8.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Raw Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Raw Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.