Raw Clay LB100-02 is a red paint color from Kilz. It has a hex value of #843D34, LRV 9 and a warm (golden) undertone. Its closest cross-brand match is Autumn’s Bronze from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #843D34 · LB100-02
Raw Clay
9%LRV Value
Warm (Golden)Undertone
Raw Clay Technical Profile
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Raw Clay in Every Brand
The closest equivalent to Raw Clay in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzRaw Clay
Nearly identical
Vista PaintAutumn’s Bronze
Autumn’s Bronze
Vista Paint
Nearly identical
True Copper
Behr
Nearly identical
Parlor Rose
Hirshfield's
Nearly identical
Red Rock
Benjamin Moore
Very similar
Fireweed
Sherwin-Williams
Very similar
Red Farmhouse
Dutch Boy
Very similar
Brick Dust
PPG
Very similar
Spiced Berry
Dunn-Edwards
Very similar
Smoked Paprika
Valspar
Very similar
Copper Brown
RAL
Visible difference
Clay .05
Colorhouse
Visible difference
Eating Room Red
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Raw Clay
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Raw Clay
#843D34
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#947C57
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Raw Clay
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Raw Clay Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Raw Clay.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Raw Clay — Frequently Asked Questions
What undertone does Raw Clay have?
Raw Clay by Kilz has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Raw Clay in your own space before committing.
What colors match Raw Clay from other brands?
The closest cross-brand equivalents to Raw Clay are Autumn’s Bronze by Vista Paint (a near-identical match), Parlor Rose by Vista Paint (a near-identical match), True Copper by Behr (a near-identical match) — the best options for getting Raw Clay's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Raw Clay?
Raw Clay has a Light Reflectance Value (LRV) of 8.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Raw Clay
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Raw Clay's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.