Jay’s New Toy

Jay’s New Toy Technical Profile

What color is Vista Paint Jay’s New Toy (8117)? It's a dark warm red — hex #95454E, LRV 11. The closest cross-brand equivalent to Jay’s New Toy is Behr Red Potato — a near-identical match on the wall, with Dutch Boy Depression Glass and Sherwin-Williams Kirsch Red also close. With an LRV of 11, Jay’s New Toy creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.