It’s the Berries works as a confident anchor color — best in rooms that can carry visual weight (dining rooms, libraries, accent walls) rather than as a whole-room palette. At LRV 11 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it where you want a calm, restful feel — red raises visual energy, so it fights bedrooms and small home offices.
Ref. #954354 · 8133
It’s the Berries
11%LRV Value
It’s the Berries Technical Profile
What color is Vista Paint It’s the Berries (8133)? It's a dark warm red — hex #954354, LRV 11. The closest cross-brand equivalent to It’s the Berries is Behr French Rose — a near-identical match on the wall, with Benjamin Moore Night Flower and Dunn-Edwards Berry Inspired also close. With an LRV of 11, It’s the Berries creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to It’s the Berries
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With It’s the Berries
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
It’s the Berries
#954354
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A17A6A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for It’s the Berries
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
It’s the Berries Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to It’s the Berries.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
It’s the Berries — Frequently Asked Questions
What colors match It’s the Berries from other brands?
The closest cross-brand equivalents to It’s the Berries are French Rose by Behr (a near-identical match), Night Flower by Benjamin Moore (a near-identical match), Berry Inspired by Dunn-Edwards (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting It’s the Berries's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of It’s the Berries?
It’s the Berries has a Light Reflectance Value (LRV) of 11.0, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with It’s the Berries
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for It’s the Berries depends on the room. Here's how to choose.