Madeira Red 13-11 is a red paint color from PPG. It has a hex value of #943E4D, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Night Flower from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #943E4D · 13-11
Madeira Red
10%LRV Value
Warm (Golden)Undertone
Madeira Red Technical Profile
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Madeira Red in Every Brand
The closest equivalent to Madeira Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMadeira Red
Nearly identical
Benjamin MooreNight Flower
Night Flower
Benjamin Moore
Nearly identical
French Rose
Behr
Nearly identical
Francesca
Vista Paint
Nearly identical
Romp
Hirshfield's
Very similar
Bright Orchid
Kilz
Very similar
Cherry Harvest
Dunn-Edwards
Very similar
Kirsch Red
Sherwin-Williams
Very similar
Depression Glass
Dutch Boy
Very similar
Radiant Red
Valspar
Very similar
Red Violet
RAL
Very similar
Eating Room Red
Farrow & Ball
Visible difference
Create .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Madeira Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madeira Red
#943E4D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A17864
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madeira Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madeira Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Madeira Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Madeira Red — Frequently Asked Questions
What undertone does Madeira Red have?
Madeira Red by PPG has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Madeira Red in your own space before committing.
What colors match Madeira Red from other brands?
The closest cross-brand equivalents to Madeira Red are Night Flower by Benjamin Moore (a near-identical match), French Rose by Behr (a near-identical match), Francesca by Vista Paint (a near-identical match) — the best options for getting Madeira Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madeira Red?
Madeira Red has a Light Reflectance Value (LRV) of 10.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Madeira Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madeira Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.