Madeira Red 13-11 is a red paint color from PPG. It has a hex value of #943E4D, estimated LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Night Flower from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
PPG · #943E4D · 13-11
Madeira Red
10%Estimated LRV
Warm (Golden)Undertone
Madeira Red Technical Profile
HEX Code#943E4D
RGB148, 62, 77
Estimated LRV10.3
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Madeira Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Night Flower
Benjamin Moore
#974051
Close digital match
French Rose
Behr
#974253
Close digital match
Francesca
Vista Paint
#95444F
Close digital match
Romp
Hirshfield's
#983D48
Similar digital color
Bright Orchid
Kilz
#9F3A4F
Similar digital color
Cherry Harvest
Dunn-Edwards
#883946
Similar digital color
Kirsch Red
Sherwin-Williams
#974953
Similar digital color
Depression Glass
Dutch Boy
#974953
Similar digital color
Radiant Red
Valspar
#8F3841
Similar digital color
Red Violet
RAL
#922B3E
Similar digital color
Eating Room Red
Farrow & Ball
#8F4E4D
Visible digital difference
Create .05
Colorhouse
#942A35
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Madeira Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madeira Red
#943E4D
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A17864
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madeira Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madeira Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Madeira Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Madeira Red — Frequently Asked Questions
What undertone does Madeira Red have?
Madeira Red by PPG has a warm (golden) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Madeira Red from other brands?
The closest cross-brand equivalents to Madeira Red are Night Flower by Benjamin Moore (a close digital match), French Rose by Behr (a close digital match), Francesca by Vista Paint (a close digital match) — the best options for getting Madeira Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Madeira Red?
Madeira Red has a estimated lightness value of 10.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Madeira Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madeira Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.