Scent of Purple

Scent of Purple Technical Profile

What color is PPG Scent of Purple (30RB 67/073)? It's a light warm purple — hex #DCD2E1, LRV 67. The closest cross-brand equivalent to Scent of Purple is Valspar Purpling Dawn — a near-identical match on the wall, with Dutch Boy Divine Lilac and Valspar Watercolor Grape also close. At LRV 67, Scent of Purple sits in the comfortable mid-light range — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions. Pair it with cool whites for trim, walnut floors, and either brass or matte black hardware depending on whether you want warm or grounded contrast. Sage green works as a complementary accent. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Purples are the most lighting-sensitive paint family. 2700K bulbs push them toward mauve or pink; 4000K daylight keeps them violet or even slightly blue. Always sample at multiple times of day. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.