Scent of Purple 30RB 67/073 is a purple paint color from PPG. It has a hex value of #DCD2E1, LRV 67 and a cool (violet) undertone. Its closest cross-brand match is Purpling Dawn from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #DCD2E1 · 30RB 67/073
Scent of Purple
67%LRV Value
Cool (Violet)Undertone
Scent of Purple Technical Profile
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Scent of Purple in Every Brand
The closest equivalent to Scent of Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGScent of Purple
Nearly identical
ValsparPurpling Dawn
Purpling Dawn
Valspar
Nearly identical
Divine Lilac
Dutch Boy
Nearly identical
Mountain’s Majesty
Vista Paint
Nearly identical
Flowers of May
Hirshfield's
Nearly identical
Beach Plum
Benjamin Moore
Nearly identical
Alpine Moon
Dunn-Edwards
Nearly identical
Brook Trout
Behr
Nearly identical
Butterfly Kiss
Kilz
Nearly identical
Inspired Lilac
Sherwin-Williams
Very similar
Sprout .07
Colorhouse
Very similar
Calluna
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Scent of Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Scent of Purple
#DCD2E1
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD85A7
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Scent of Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Scent of Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Scent of Purple.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Scent of Purple — Frequently Asked Questions
What undertone does Scent of Purple have?
Scent of Purple by PPG has a cool (violet) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Scent of Purple in your own space before committing.
What colors match Scent of Purple from other brands?
The closest cross-brand equivalents to Scent of Purple are Purpling Dawn by Valspar (a near-identical match), Divine Lilac by Dutch Boy (a near-identical match), Watercolor Grape by Valspar (a near-identical match) — the best options for getting Scent of Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Scent of Purple?
Scent of Purple has a Light Reflectance Value (LRV) of 66.7, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Scent of Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Scent of Purple's cool (violet) undertone matters more than its surface color — and how to read undertones in any paint chip.