Positively Purple 13-08 is a neutral paint color from PPG. It has a hex value of #6B4D5F, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Purplestone from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #6B4D5F · 13-08
Positively Purple
9%LRV Value
Warm (Pink)Undertone
Positively Purple Technical Profile
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Positively Purple in Every Brand
The closest equivalent to Positively Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGPositively Purple
Nearly identical
BehrPurplestone
Purplestone
Behr
Nearly identical
Kalamata
Benjamin Moore
Nearly identical
Wine Tasting
Dunn-Edwards
Very similar
Gypsy Rouge
Valspar
Very similar
Purple Stiletto
Hirshfield's
Very similar
Gypsy Plum
Kilz
Very similar
Vivid Vision
Vista Paint
Very similar
Mature Grape
Sherwin-Williams
Very similar
Pleasantly Plum
Dutch Boy
Visible difference
Red Lilac
RAL
Visible difference
Create .06
Colorhouse
Visible difference
Brinjal
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Positively Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Positively Purple
#6B4D5F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8D5E63
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Positively Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Positively Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Positively Purple.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Positively Purple — Frequently Asked Questions
What undertone does Positively Purple have?
Positively Purple by PPG has a warm (pink) undertone and sits in the neutral color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Positively Purple in your own space before committing.
What colors match Positively Purple from other brands?
The closest cross-brand equivalents to Positively Purple are Purplestone by Behr (a near-identical match), Prussian Plum by Behr (a near-identical match), Kalamata by Benjamin Moore (a near-identical match) — the best options for getting Positively Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Positively Purple?
Positively Purple has a Light Reflectance Value (LRV) of 9.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Positively Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Positively Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.