Wild Cranberry 90RR 10/119 is a neutral paint color from PPG. It has a hex value of #6F5153, estimated LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Crabapple Wine from Valspar (nearly identical), with 49 more equivalents across other brands.
PPG · #6F5153 · 90RR 10/119
Wild Cranberry
10%Estimated LRV
Warm (Pink)Undertone
Wild Cranberry Technical Profile
HEX Code#6F5153
RGB111, 81, 83
Estimated LRV9.9
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyneutral
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Wild Cranberry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Crabapple Wine
Valspar
#6F4D50
Close digital match
Ripe Fig
Behr
#684F53
Similar digital color
Dark Walnut
Benjamin Moore
#684B4F
Similar digital color
County Road
Dutch Boy
#74504E
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Evolution
Vista Paint
#764F52
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River Rouge
Sherwin-Williams
#76595D
Similar digital color
Madder
Hirshfield's
#754C50
Similar digital color
Outer Boundary
Dunn-Edwards
#654846
Similar digital color
Wood .05
Colorhouse
#6F595D
Similar digital color
Australian Shiraz
Kilz
#835C5F
Visible digital difference
Preference Red
Farrow & Ball
#6D4247
Visible digital difference
Chestnut Brown
RAL
#633A34
Visible digital difference
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Generated palette previews
Colors That Work With Wild Cranberry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Cranberry
#6F5153
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#927661
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Wild Cranberry.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Wild Cranberry — Frequently Asked Questions
What undertone does Wild Cranberry have?
Wild Cranberry by PPG has a warm (pink) undertone and sits in the neutral color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Wild Cranberry from other brands?
The closest cross-brand equivalents to Wild Cranberry are Crabapple Wine by Valspar (a close digital match), Brown Plum by Valspar (a very close match), Ripe Fig by Behr (a very close match) — the best options for getting Wild Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Cranberry?
Wild Cranberry has a estimated lightness value of 9.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.