Chianti 13-06 is a red paint color from PPG. It has a hex value of #72494A, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Fired Brick from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #72494A · 13-06
Chianti
9%Estimated LRV
Warm (Pink)Undertone
Chianti Technical Profile
HEX Code#72494A
RGB114, 73, 74
Estimated LRV8.8
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Chianti
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Fired Brick
Behr
#72484C
Close digital match
New London Burgundy
Benjamin Moore
#764C4F
Close digital match
Madder
Hirshfield's
#754C50
Close digital match
Burnt Crimson
Dunn-Edwards
#784D4C
Close digital match
Moving Melody
Valspar
#794A4D
Similar digital color
Evolution
Vista Paint
#764F52
Similar digital color
Preference Red
Farrow & Ball
#6D4247
Similar digital color
County Road
Dutch Boy
#74504E
Similar digital color
Carriage Door
Sherwin-Williams
#6E423E
Similar digital color
Rich Leather
Kilz
#784340
Similar digital color
Chestnut Brown
RAL
#633A34
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Chianti
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chianti
#72494A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F765F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chianti
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chianti Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chianti.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Chianti — Frequently Asked Questions
What undertone does Chianti have?
Chianti by PPG has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Chianti from other brands?
The closest cross-brand equivalents to Chianti are Fired Brick by Behr (a close digital match), New London Burgundy by Benjamin Moore (a close digital match), Madder by Hirshfield's (a close digital match) — the best options for getting Chianti's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chianti?
Chianti has a estimated lightness value of 8.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chianti
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chianti's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.