Ref. #72494A · 13-06
Chianti
9%LRV Value
Warm (Pink)Undertone
Chianti Technical Profile
What color is Chianti? It's a dark warm red with the hex code #72494A. Colors similar to Chianti include Benjamin Moore New London Burgundy, Hirshfield's Madder, Behr Formal Maroon. Chianti has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 9, Chianti creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Chianti
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Chianti
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chianti
#72494A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F765F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chianti
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chianti Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chianti.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Chianti — Frequently Asked Questions
What undertone does Chianti have?
Chianti by PPG has a warm (pink) undertone and belongs to the red color family.
What colors match Chianti from other brands?
The closest matches are New London Burgundy by Benjamin Moore (#764C4F), Madder by Hirshfield's (#754C50), Formal Maroon by Behr (#70474C). Always verify with physical samples.
What is the LRV of Chianti?
Chianti has an LRV of 8.8, where 0 is pure black and 100 is pure white.
Explore More with Chianti
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chianti's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.