Chianti 13-06 is a red paint color from PPG. It has a hex value of #72494A, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Fired Brick from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #72494A · 13-06
Chianti
9%LRV Value
Warm (Pink)Undertone
Chianti Technical Profile
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Chianti in Every Brand
The closest equivalent to Chianti in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGChianti
Nearly identical
BehrFired Brick
Fired Brick
Behr
Nearly identical
New London Burgundy
Benjamin Moore
Nearly identical
Madder
Hirshfield's
Nearly identical
Burnt Crimson
Dunn-Edwards
Nearly identical
Moving Melody
Valspar
Very similar
Evolution
Vista Paint
Very similar
Preference Red
Farrow & Ball
Very similar
County Road
Dutch Boy
Very similar
Carriage Door
Sherwin-Williams
Very similar
Rich Leather
Kilz
Very similar
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Chianti
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chianti
#72494A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8F765F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chianti
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chianti Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Chianti.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Chianti — Frequently Asked Questions
What undertone does Chianti have?
Chianti by PPG has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chianti in your own space before committing.
What colors match Chianti from other brands?
The closest cross-brand equivalents to Chianti are Fired Brick by Behr (a near-identical match), New London Burgundy by Benjamin Moore (a near-identical match), Madder by Hirshfield's (a near-identical match) — the best options for getting Chianti's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chianti?
Chianti has a Light Reflectance Value (LRV) of 8.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chianti
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chianti's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.