Merlot 13-04 is a red paint color from PPG. It has a hex value of #723F45, LRV 8 and a warm (pink) undertone. Its closest cross-brand match is Rumors from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #723F45 · 13-04
Merlot
8%LRV Value
Warm (Pink)Undertone
Merlot Technical Profile
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Merlot in Every Brand
The closest equivalent to Merlot in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGMerlot
Nearly identical
BehrRumors
Rumors
Behr
Nearly identical
Holiday Berry
Dutch Boy
Nearly identical
Dark Cherry Tart
Vista Paint
Nearly identical
Garnet Evening
Dunn-Edwards
Nearly identical
Fine Wine
Sherwin-Williams
Nearly identical
Preference Red
Farrow & Ball
Very similar
Queen's Rose
Hirshfield's
Very similar
Raisin Torte
Benjamin Moore
Very similar
Royal Garnet
Valspar
Very similar
Rich Leather
Kilz
Very similar
Chestnut Brown
RAL
Visible difference
Wood .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Merlot
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Merlot
#723F45
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#896D5B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Merlot.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Merlot — Frequently Asked Questions
What undertone does Merlot have?
Merlot by PPG has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Merlot in your own space before committing.
What colors match Merlot from other brands?
The closest cross-brand equivalents to Merlot are Rumors by Behr (a near-identical match), Holiday Berry by Dutch Boy (a near-identical match), Dark Cherry Tart by Vista Paint (a near-identical match) — the best options for getting Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Merlot?
Merlot has a Light Reflectance Value (LRV) of 7.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Merlot's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.