Wild Cranberry BXC-90 is a pink paint color from Behr. It has a hex value of #5C2444, LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Elderberry from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Ref. #5C2444 · BXC-90
Wild Cranberry
7%LRV Value
Warm (Pink)Undertone
Wild Cranberry Technical Profile
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Wild Cranberry in Every Brand
The closest equivalent to Wild Cranberry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrWild Cranberry
Very similar
Benjamin MooreElderberry
Elderberry
Benjamin Moore
Very similar
Petal .07
Colorhouse
Very similar
Cherry Bon Bon
Vista Paint
Very similar
Noble Honor
Hirshfield's
Very similar
Antiqued Fuchsia
Dutch Boy
Very similar
Raspberry Macaroon
Kilz
Visible difference
Fabulous Grape
Sherwin-Williams
Visible difference
Berry Brown
Valspar
Visible difference
Purple Violet
RAL
Visible difference
Primitive Plum
Dunn-Edwards
Visible difference
Deep Plum
PPG
Visible difference
Brinjal
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wild Cranberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Cranberry
#5C2444
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#714245
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Cranberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Wild Cranberry — Frequently Asked Questions
What undertone does Wild Cranberry have?
Wild Cranberry by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wild Cranberry in your own space before committing.
What colors match Wild Cranberry from other brands?
The closest cross-brand equivalents to Wild Cranberry are Elderberry by Benjamin Moore (a very close match), Petal .07 by Colorhouse (a very close match), Cherry Bon Bon by Vista Paint (a very close match) — the best options for getting Wild Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Cranberry?
Wild Cranberry has a Light Reflectance Value (LRV) of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.