Wild Cranberry BXC-90 is a pink paint color from Behr. It has a hex value of #5C2444, estimated LRV 7 and a warm (pink) undertone. Its closest cross-brand match is Elderberry from Benjamin Moore (very similar), with 49 more equivalents across other brands.
Behr · #5C2444 · BXC-90
Wild Cranberry
7%Estimated LRV
Warm (Pink)Undertone
Wild Cranberry Technical Profile
HEX Code#5C2444
RGB92, 36, 68
Estimated LRV7.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Wild Cranberry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Elderberry
Benjamin Moore
#612F4F
Similar digital color
Petal .07
Colorhouse
#652F53
Similar digital color
Cherry Bon Bon
Vista Paint
#663149
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Noble Honor
Hirshfield's
#69354F
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Antiqued Fuchsia
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#613650
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Raspberry Macaroon
Kilz
#6F304C
Visible digital difference
Fabulous Grape
Sherwin-Williams
#6D344F
Visible digital difference
Berry Brown
Valspar
#673649
Visible digital difference
Purple Violet
RAL
#4A192C
Visible digital difference
Primitive Plum
Dunn-Edwards
#663C55
Visible digital difference
Deep Plum
PPG
#6A3D58
Visible digital difference
Brinjal
Farrow & Ball
#5D3B42
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Wild Cranberry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wild Cranberry
#5C2444
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#714245
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wild Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wild Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Wild Cranberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Wild Cranberry — Frequently Asked Questions
What undertone does Wild Cranberry have?
Wild Cranberry by Behr has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Wild Cranberry from other brands?
The closest cross-brand equivalents to Wild Cranberry are Elderberry by Benjamin Moore (a very close match), Petal .07 by Colorhouse (a very close match), Cherry Bon Bon by Vista Paint (a very close match) — the best options for getting Wild Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wild Cranberry?
Wild Cranberry has a estimated lightness value of 7.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Wild Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wild Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.