Wild Cranberry

Technical Profile

What color is Wild Cranberry? It's a deep warm pink with the hex code #5C2444. Wild Cranberry is a distinctive shade in the Behr lineup, and while close cross-brand equivalents exist, its specific blend of warm tone and deep depth gives it a character worth comparing in person. Wild Cranberry has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Wild Cranberry (#5C2444) by Behr is a deep pink paint color with a balanced saturation that feels natural and approachable. It delivers a grounded richness that adds drama and sophistication. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. At an LRV of 20 it absorbs more light than it reflects, creating a moody, enveloping atmosphere. Deep neutrals like this create contrast and gravitas on accent walls, exterior facades, and kitchen cabinetry, pairing well with lighter trim. Satin or semi-gloss finishes help deep colors reflect just enough light to show their full depth, especially on accent walls and trim. For color coordination, Wild Cranberry pairs beautifully with green tones for bold complementary contrast, or with neighboring red and magenta hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If Behr is unavailable in your area, close cross-brand alternatives exist from MPC, Benjamin Moore and others. In terms of mood and atmosphere, Wild Cranberry delivers a fireside richness that wraps the room in warmth and groundedness. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for a wide range of interior design styles. As part of the Behr palette, Wild Cranberry benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Wild Cranberry can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Deep shades generally benefit from a quality primer and may require an extra coat for even, streak-free coverage. Deep tones pair beautifully with velvet upholstery, burnished metal fixtures, dark-stained wood, and textured wallcoverings on adjacent surfaces. You can order Wild Cranberry (BXC-90) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.