Ardent Red R124 is a red paint color from Vista Paint. It has a hex value of #784042 and estimated LRV 8. Its closest cross-brand match is Velvety Merlot from Behr (nearly identical), with 49 more equivalents across other brands.
Vista Paint · #784042 · R124
Ardent Red
8%Estimated LRV
Ardent Red Technical Profile
HEX Code#784042
RGB120, 64, 66
Estimated LRV8.1
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandVista Paint
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Ardent Red
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy → Matching a different color? Start a new paint color match.
Velvety MerlotRetired
Behr
#794143
Nearly identical
Bordeaux
PPG
#774041
Nearly identical
Gayle'S Rouge
Dutch Boy
#773E3E
Nearly identical
Fruitful Orchard
Hirshfield's
#773B3E
Nearly identical
Plum Raisin
Benjamin Moore
#7D4648
Nearly identical
Perennial Red
Valspar
#804045
Very similar
Rich Leather
Kilz
#784340
Very similar
Garnet Evening
Dunn-Edwards
#763B42
Very similar
Fine Wine
Sherwin-Williams
#723941
Very similar
Preference Red
Farrow & Ball
#6D4247
Very similar
Chestnut Brown
RAL
#633A34
Visible difference
Wood .04
Colorhouse
#67272A
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Ardent Red
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Main Walls
Ardent Red
#784042
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8D745E
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ardent Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ardent Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Ardent Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Ardent Red — Frequently Asked Questions
What colors match Ardent Red from other brands?
The closest cross-brand equivalents to Ardent Red are Velvety Merlot by Behr (nearly identical in our digital data), Bordeaux by PPG (nearly identical in our digital data), January Garnet by Behr (nearly identical in our digital data) — the best options for getting Ardent Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ardent Red?
Ardent Red has a estimated lightness value of 8.1, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Ardent Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Ardent Red depends on the room. Here's how to choose.