Velvety Merlot PMD-43 is a red paint color from Behr. It has a hex value of #794143, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Bordeaux from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #794143 · PMD-43
Velvety Merlot
8%LRV Value
Warm (Golden)Undertone
Velvety Merlot Technical Profile
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Velvety Merlot in Every Brand
The closest equivalent to Velvety Merlot in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrVelvety Merlot
Nearly identical
PPGBordeaux
Bordeaux
PPG
Nearly identical
Fruitful Orchard
Vista Paint
Nearly identical
Gayle'S Rouge
Dutch Boy
Nearly identical
Plum Raisin
Benjamin Moore
Nearly identical
Casandra
Hirshfield's
Nearly identical
Perennial Red
Valspar
Nearly identical
Rich Leather
Kilz
Very similar
Garnet Evening
Dunn-Edwards
Very similar
Fine Wine
Sherwin-Williams
Very similar
Preference Red
Farrow & Ball
Very similar
Chestnut Brown
RAL
Visible difference
Wood .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Velvety Merlot
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Velvety Merlot
#794143
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E755F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Velvety Merlot
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Velvety Merlot Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Velvety Merlot.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Velvety Merlot — Frequently Asked Questions
What undertone does Velvety Merlot have?
Velvety Merlot by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Velvety Merlot in your own space before committing.
What colors match Velvety Merlot from other brands?
The closest cross-brand equivalents to Velvety Merlot are Bordeaux by PPG (a near-identical match), Fruitful Orchard by Vista Paint (a near-identical match), Casandra by Vista Paint (a near-identical match) — the best options for getting Velvety Merlot's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Velvety Merlot?
Velvety Merlot has a Light Reflectance Value (LRV) of 8.3, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Velvety Merlot
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Velvety Merlot's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.