New London Burgundy HC-61 is a red paint color from Benjamin Moore. It has a hex value of #764C4F, estimated LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Madder from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Benjamin Moore · #764C4F · HC-61
New London Burgundy
10%Estimated LRV
Warm (Pink)Undertone
New London Burgundy Technical Profile
HEX Code#764C4F
RGB118, 76, 79
Estimated LRV9.6
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBenjamin Moore
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to New London Burgundy
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Madder
Hirshfield's
#754C50
Close digital match
Evolution
Vista Paint
#764F52
Close digital match
Autumn Hills
Behr
#784F50
Close digital match
Moving Melody
Valspar
#794A4D
Close digital match
Chianti
PPG
#72494A
Close digital match
Burnt Crimson
Dunn-Edwards
#784D4C
Close digital match
County Road
Dutch Boy
#74504E
Similar digital color
Preference Red
Farrow & Ball
#6D4247
Similar digital color
Alaea
Sherwin-Williams
#81585B
Similar digital color
Rich Leather
Kilz
#784340
Similar digital color
Wood .05
Colorhouse
#6F595D
Visible digital difference
Seeing a close call? Order a peel-and-stick sample of New London Burgundy — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With New London Burgundy
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
New London Burgundy
#764C4F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#937762
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for New London Burgundy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
New London Burgundy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to New London Burgundy.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
New London Burgundy — Frequently Asked Questions
What undertone does New London Burgundy have?
New London Burgundy by Benjamin Moore has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match New London Burgundy from other brands?
The closest cross-brand equivalents to New London Burgundy are Madder by Hirshfield's (a close digital match), Evolution by Vista Paint (a close digital match), Autumn Hills by Behr (a close digital match) — the best options for getting New London Burgundy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of New London Burgundy?
New London Burgundy has a estimated lightness value of 9.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with New London Burgundy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why New London Burgundy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.