Ref. #764F52 · C-1321
Madder
10%LRV Value
Warm (Pink)Undertone
Madder Technical Profile
What color is Madder? It's a dark warm neutral with the hex code #764F52. Colors similar to Madder include Hirshfield's Madder, Benjamin Moore New London Burgundy, Valspar Crabapple Wine. Madder has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 10, Madder creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Madder pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Madder
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Madder
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Madder
#764F52
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#957863
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Madder
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Madder Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Vista Paint Colors
Other Vista Paint colors close to Madder.
More neutral colors from other brands
Cross-brand colors in the neutral family — useful when you want a similar look from a different brand.
Madder — Frequently Asked Questions
What undertone does Madder have?
Madder by Vista Paint has a warm (pink) undertone and belongs to the neutral color family.
What colors match Madder from other brands?
The closest matches are Madder by Hirshfield's (#754C50), New London Burgundy by Benjamin Moore (#764C4F), Crabapple Wine by Valspar (#6F4D50). Always verify with physical samples.
What is the LRV of Madder?
Madder has an LRV of 10.1, where 0 is pure black and 100 is pure white.
Explore More with Madder
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Madder's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.