Fired Brick PPF-50 is a red paint color from Behr. It has a hex value of #72484C, LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Madder from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #72484C · PPF-50
Fired Brick
9%LRV Value
Warm (Pink)Undertone
Fired Brick Technical Profile
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Fired Brick in Every Brand
The closest equivalent to Fired Brick in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrFired Brick
Nearly identical
Hirshfield'sMadder
Madder
Hirshfield's
Nearly identical
Chianti
PPG
Nearly identical
New London Burgundy
Benjamin Moore
Nearly identical
Moving Melody
Valspar
Nearly identical
Preference Red
Farrow & Ball
Nearly identical
Evolution
Vista Paint
Very similar
Burnt Crimson
Dunn-Edwards
Very similar
Holiday Berry
Dutch Boy
Very similar
Deep Maroon
Sherwin-Williams
Very similar
Rich Leather
Kilz
Very similar
Chestnut Brown
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Fired Brick
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fired Brick
#72484C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E725F
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fired Brick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fired Brick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fired Brick.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fired Brick — Frequently Asked Questions
What undertone does Fired Brick have?
Fired Brick by Behr has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Fired Brick in your own space before committing.
What colors match Fired Brick from other brands?
The closest cross-brand equivalents to Fired Brick are Madder by Hirshfield's (a near-identical match), Chianti by PPG (a near-identical match), New London Burgundy by Benjamin Moore (a near-identical match) — the best options for getting Fired Brick's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fired Brick?
Fired Brick has a Light Reflectance Value (LRV) of 8.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fired Brick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fired Brick's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.