Fired Brick PPF-50 is a red paint color from Behr. It has a hex value of #72484C, estimated LRV 9 and a warm (pink) undertone. Its closest cross-brand match is Madder from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Behr · #72484C · PPF-50
Fired Brick
9%Estimated LRV
Warm (Pink)Undertone
Fired Brick Technical Profile
HEX Code#72484C
RGB114, 72, 76
Estimated LRV8.7
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familyred
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Fired Brick
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Madder
Hirshfield's
#754C50
Close digital match
Chianti
PPG
#72494A
Close digital match
New London Burgundy
Benjamin Moore
#764C4F
Close digital match
Moving Melody
Valspar
#794A4D
Close digital match
Preference Red
Farrow & Ball
#6D4247
Close digital match
Evolution
Vista Paint
#764F52
Similar digital color
Burnt Crimson
Dunn-Edwards
#784D4C
Similar digital color
Holiday Berry
Dutch Boy
#764246
Similar digital color
Deep Maroon
Sherwin-Williams
#623F45
Similar digital color
Rich Leather
Kilz
#784340
Similar digital color
Chestnut Brown
RAL
#633A34
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Fired Brick
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Fired Brick
#72484C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#8E725F
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Fired Brick
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Fired Brick Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Fired Brick.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Fired Brick — Frequently Asked Questions
What undertone does Fired Brick have?
Fired Brick by Behr has a warm (pink) undertone and sits in the red color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Fired Brick from other brands?
The closest cross-brand equivalents to Fired Brick are Madder by Hirshfield's (a close digital match), Chianti by PPG (a close digital match), New London Burgundy by Benjamin Moore (a close digital match) — the best options for getting Fired Brick's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Fired Brick?
Fired Brick has a estimated lightness value of 8.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Fired Brick
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Fired Brick's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.