River Rouge by Sherwin-Williams paint color
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Ref. #76595D · 6026

River Rouge

12%LRV Value
Warm (Pink)Undertone
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River Rouge 6026 is a gray paint color from Sherwin-Williams. It has a hex value of #76595D, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Roasted Eggplant from Dutch Boy (nearly identical), with 49 more equivalents across other brands.

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River Rouge Technical Profile

HEX Code#76595D
RGB118, 89, 93
LRV11.8
UndertoneWarm (Pink)
Color Familygray
BrandSherwin-Williams

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Order a peel-and-stick sample of River RougeBuy at Sherwin-WilliamsSamples & supplies on Amazon

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River Rouge in Every Brand

The closest equivalent to River Rouge in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

Sherwin-WilliamsRiver Rouge
Nearly identical
Dutch BoyRoasted Eggplant

Roasted Eggplant

Dutch Boy

Nearly identical

Czarina

Behr

Nearly identical

Wood .05

Colorhouse

Very similar

Christopher'S Burgundy

PPG

Very similar

Pinch of Spice

Benjamin Moore

Very similar

Purple Earth

Valspar

Very similar

Ripe Plum

Dunn-Edwards

Very similar

Australian Shiraz

Kilz

Very similar

Evolution

Vista Paint

Very similar

Madder

Hirshfield's

Visible difference

Preference Red

Farrow & Ball

Visible difference

Seeing a close call? Order a peel-and-stick sample of River Rouge — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With River Rouge

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

River Rouge

#76595D

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#9A7A68

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for River Rouge

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Czarina

Complement

Evening Emerald

River Rouge Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Grey Heron

Trim

UltraWhite

Accent

This Color

Pop

Wild Poppy

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Silver Peony

Trim

UltraWhite

Accent

This Color

Pop

Stay in Lime

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spatial White

Trim

UltraWhite

Accent

This Color

Pop

Synergy

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to River Rouge.

Bateau Brown

Sherwin-Williams · 6033

#7A5F5A

Deepest Mauve

Sherwin-Williams · 5

#6D595A

Alaea

Sherwin-Williams · 7579

#81585B

Browse Brown

Sherwin-Williams · 6012

#6E615F

Cobble Brown

Sherwin-Williams · 6082

#7A6455

Expressive Plum

Sherwin-Williams · 6271

#695C62

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Dash of Pepper

Benjamin Moore · 1554

#73695A

Veiled Spotlight

Dunn-Edwards · DE6324

#CFD5D7

Beigewood

Benjamin Moore · 1007

#978878

Stormy

PPG · 10-14

#B0BCC3

Farm Fresh

PPG · 1129-5

#8E9B88

Puritan Gray

Benjamin Moore · HC-164

#98A09C

River Rouge — Frequently Asked Questions

What undertone does River Rouge have?
River Rouge by Sherwin-Williams has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample River Rouge in your own space before committing.
What colors match River Rouge from other brands?
The closest cross-brand equivalents to River Rouge are Roasted Eggplant by Dutch Boy (a near-identical match), Czarina by Behr (a near-identical match), Wood .05 by Colorhouse (a very close match) — the best options for getting River Rouge's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of River Rouge?
River Rouge has a Light Reflectance Value (LRV) of 11.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with River Rouge

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why River Rouge's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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