River Rouge by Sherwin-Williams paint color
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Ref. #76595D · 6026

River Rouge

12%LRV Value
Warm (Pink)Undertone
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River Rouge Technical Profile

What color is River Rouge? It's a dark warm gray with the hex code #76595D. Colors similar to River Rouge include Behr Czarina, Colorhouse Wood .05, Behr River Rocks. River Rouge has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 12, River Rouge creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, River Rouge pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.

HEX Code#76595D
RGB118, 89, 93
LRV11.8
UndertoneWarm (Pink)
Color Familygray
BrandSherwin-Williams
Generate PaletteCompareBuy at Sherwin-Williams

Colors Similar to River Rouge

Closest digital match based on color values. Always verify with physical samples.

Czarina

Behr

Nearly identical

Wood .05

Colorhouse

Very similar

Unicor Brown

MPC

Very similar

Pinch of Spice

Benjamin Moore

Very similar

Purple Earth

Valspar

Very similar

Ripe Plum

Dunn-Edwards

Very similar

Australian Shiraz

Kilz

Very similar

Madder

Vista Paint

Very similar
Recommended Pairings

Colors That Work With River Rouge

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

River Rouge

#76595D

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#9A7A68

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for River Rouge

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

River Rouge

Complement

Portsmouth Blue

River Rouge Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Winter Walk

Trim

UltraWhite

Accent

This Color

Pop

Wild Poppy

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Silver Peony

Trim

UltraWhite

Accent

This Color

Pop

Stay in Lime

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Spatial White

Trim

UltraWhite

Accent

This Color

Pop

Aquarium

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Sherwin-Williams Colors

Other Sherwin-Williams colors close to River Rouge.

Bateau Brown

Sherwin-Williams · 6033

#7A5F5A

Deepest Mauve

Sherwin-Williams · 5

#6D595A

Browse Brown

Sherwin-Williams · 6012

#6E615F

Cobble Brown

Sherwin-Williams · 6082

#7A6455

Expressive Plum

Sherwin-Williams · 6271

#695C62

Smokehouse

Sherwin-Williams · 7040

#716354

More gray colors from other brands

Cross-brand colors in the gray family — useful when you want a similar look from a different brand.

Stormy

PPG · 10-14

#B0BCC3

Farm Fresh

PPG · 1129-5

#8E9B88

Puritan Gray

Benjamin Moore · HC-164

#98A09C

Marron

Valspar · 1004-9B

#7F6C67

Improbable

PPG · 1011-5

#6E7376

Pine Bluff

MPC · MP14819

#5C6655

River Rouge — Frequently Asked Questions

What undertone does River Rouge have?
River Rouge by Sherwin-Williams has a warm (pink) undertone and belongs to the gray color family.
What colors match River Rouge from other brands?
The closest matches are Czarina by Behr (#78595D), Wood .05 by Colorhouse (#6F595D), River Rocks by Behr (#6E585B). Always verify with physical samples.
What is the LRV of River Rouge?
River Rouge has an LRV of 11.8, where 0 is pure black and 100 is pure white.

Explore More with River Rouge

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse gray Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why River Rouge's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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© 2026 Paint Color HQ. Color data is approximate. Always verify with physical samples before purchasing.