Travers Red CW-345 is a red paint color from Benjamin Moore. It has a hex value of #A04653, LRV 13 and a warm (golden) undertone. Its closest cross-brand match is Merlot from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #A04653 · CW-345
Travers Red
13%LRV Value
Warm (Golden)Undertone
Travers Red Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Travers Red in Every Brand
The closest equivalent to Travers Red in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreTravers Red
Nearly identical
Dunn-EdwardsMerlot
Merlot
Dunn-Edwards
Nearly identical
Kirsch Red
Sherwin-Williams
Very similar
Depression Glass
Dutch Boy
Very similar
Ode to Joy
Hirshfield's
Very similar
Francesca
Vista Paint
Very similar
Roasted Pepper
PPG
Very similar
Timeless Ruby
Behr
Very similar
Bright Orchid
Kilz
Very similar
Baked Bahama
Valspar
Very similar
Incarnadine
Farrow & Ball
Very similar
Red Violet
RAL
Visible difference
Create .05
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Travers Red — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Travers Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Travers Red
#A04653
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A78572
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Travers Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Travers Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Travers Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Travers Red — Frequently Asked Questions
What undertone does Travers Red have?
Travers Red by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Travers Red in your own space before committing.
What colors match Travers Red from other brands?
The closest cross-brand equivalents to Travers Red are Merlot by Dunn-Edwards (a near-identical match), Kirsch Red by Sherwin-Williams (a very close match), Depression Glass by Dutch Boy (a very close match) — the best options for getting Travers Red's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Travers Red?
Travers Red has a Light Reflectance Value (LRV) of 12.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Travers Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Travers Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.