Ref. #766A47 · 368
Folk Tales
15%LRV Value
NeutralUndertone
Folk Tales Technical Profile
What color is Folk Tales? It's a deep warm brown with the hex code #766A47. Colors similar to Folk Tales include Vista Paint Folk Tales, Vista Paint Becker Gold, Vista Paint Grasslands. Folk Tales has a neutral undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 15, Folk Tales creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Folk Tales pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler.
Colors Similar to Folk Tales
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Folk Tales
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Folk Tales
#766A47
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#849060
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Folk Tales
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Folk Tales Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Folk Tales.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Folk Tales — Frequently Asked Questions
What undertone does Folk Tales have?
Folk Tales by Hirshfield's has a neutral undertone and belongs to the brown color family.
What colors match Folk Tales from other brands?
The closest matches are Folk Tales by Vista Paint (#756A48), Becker Gold by Vista Paint (#776A48), Grasslands by Vista Paint (#786B47). Always verify with physical samples.
What is the LRV of Folk Tales?
Folk Tales has an LRV of 14.6, where 0 is pure black and 100 is pure white.
Explore More with Folk Tales
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Folk Tales's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.