Folk Tales 0368 is a brown paint color from Hirshfield's. It has a hex value of #766A47, estimated LRV 15 and a neutral undertone. Its closest cross-brand match is Folk Tales from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Hirshfield's · #766A47 · 0368
Folk Tales
15%Estimated LRV
NeutralUndertone
Folk Tales Technical Profile
HEX Code#766A47
RGB118, 106, 71
Estimated LRV14.6
UndertoneNeutral
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandHirshfield's
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Folk Tales
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Folk Tales
Vista Paint
#756A48
Close digital match
Sage
Benjamin Moore
#776D4C
Close digital match
Russian Olive
PPG
#726647
Close digital match
Olive
Behr
#7B6C4D
Similar digital color
Eminent Bronze
Sherwin-Williams
#7A6841
Similar digital color
Vineyard View
Valspar
#716A42
Similar digital color
Raw Umber
Dunn-Edwards
#7E6F4F
Similar digital color
Olive Moss
Dutch Boy
#78673C
Similar digital color
Anchorage Jacket
Kilz
#6F6A49
Similar digital color
Glass .06
Colorhouse
#696346
Similar digital color
Khaki Grey
RAL
#6A5F31
Visible digital difference
Dibber
Farrow & Ball
#7E775B
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Folk Tales
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Folk Tales
#766A47
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#849060
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Folk Tales
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Folk Tales Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Folk Tales.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Folk Tales — Frequently Asked Questions
What undertone does Folk Tales have?
Folk Tales by Hirshfield's has a neutral undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Folk Tales from other brands?
The closest cross-brand equivalents to Folk Tales are Folk Tales by Vista Paint (a close digital match), Becker Gold by Vista Paint (a close digital match), Grasslands by Vista Paint (a close digital match) — the best options for getting Folk Tales's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Folk Tales?
Folk Tales has a estimated lightness value of 14.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Folk Tales
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Folk Tales's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.