Folk Tales 0368 is a brown paint color from Hirshfield's. It has a hex value of #766A47, LRV 15 and a neutral undertone. Its closest cross-brand match is Folk Tales from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #766A47 · 0368
Folk Tales
15%LRV Value
NeutralUndertone
Folk Tales Technical Profile
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Folk Tales in Every Brand
The closest equivalent to Folk Tales in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Hirshfield'sFolk Tales
Nearly identical
Vista PaintFolk Tales
Folk Tales
Vista Paint
Nearly identical
Sage
Benjamin Moore
Nearly identical
Russian Olive
PPG
Nearly identical
Olive
Behr
Very similar
Eminent Bronze
Sherwin-Williams
Very similar
Vineyard View
Valspar
Very similar
Raw Umber
Dunn-Edwards
Very similar
Olive Moss
Dutch Boy
Very similar
Anchorage Jacket
Kilz
Very similar
Glass .06
Colorhouse
Very similar
Khaki Grey
RAL
Visible difference
Dibber
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Folk Tales
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Folk Tales
#766A47
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#849060
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Folk Tales
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Folk Tales Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Hirshfield's Colors
Other Hirshfield's colors close to Folk Tales.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Folk Tales — Frequently Asked Questions
What undertone does Folk Tales have?
Folk Tales by Hirshfield's has a neutral undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Folk Tales in your own space before committing.
What colors match Folk Tales from other brands?
The closest cross-brand equivalents to Folk Tales are Folk Tales by Vista Paint (a near-identical match), Becker Gold by Vista Paint (a near-identical match), Grasslands by Vista Paint (a near-identical match) — the best options for getting Folk Tales's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Folk Tales?
Folk Tales has a Light Reflectance Value (LRV) of 14.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Folk Tales
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Folk Tales's neutral undertone matters more than its surface color — and how to read undertones in any paint chip.