Chocolate Coco S-G-760 is a brown paint color from Behr. It has a hex value of #4E3931, LRV 8 and a warm (golden) undertone. Its closest cross-brand match is Turkish Coffee from Sherwin-Williams (nearly identical), with 49 more equivalents across other brands.
Ref. #4E3931 · S-G-760
Chocolate Coco
8%LRV Value
Warm (Golden)Undertone
Chocolate Coco Technical Profile
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Chocolate Coco in Every Brand
The closest equivalent to Chocolate Coco in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrChocolate Coco
Nearly identical
Sherwin-WilliamsTurkish Coffee
Turkish Coffee
Sherwin-Williams
Nearly identical
Parkwood
Dutch Boy
Nearly identical
Tudor Brown
Benjamin Moore
Nearly identical
Jeff’s Java
Vista Paint
Nearly identical
Terra Brown
RAL
Nearly identical
Thoroughfare
Valspar
Very similar
Film Noir
Hirshfield's
Very similar
Spiced Hot Chocolate
Dunn-Edwards
Very similar
Stewart House Brown
PPG
Very similar
Burnt Clay
Kilz
Very similar
Nourish .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Chocolate Coco
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Chocolate Coco
#4E3931
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#6B6347
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Chocolate Coco
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Chocolate Coco Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Chocolate Coco.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Chocolate Coco — Frequently Asked Questions
What undertone does Chocolate Coco have?
Chocolate Coco by Behr has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Chocolate Coco in your own space before committing.
What colors match Chocolate Coco from other brands?
The closest cross-brand equivalents to Chocolate Coco are Turkish Coffee by Sherwin-Williams (a near-identical match), Parkwood by Dutch Boy (a near-identical match), Tudor Brown by Benjamin Moore (a near-identical match) — the best options for getting Chocolate Coco's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Chocolate Coco?
Chocolate Coco has a Light Reflectance Value (LRV) of 8.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Chocolate Coco
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Chocolate Coco's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.