Crimson Velvet TB-98 is a pink paint color from Kilz. It has a hex value of #8C4762, LRV 11 and a warm (pink) undertone. Its closest cross-brand match is Putnam Plum from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #8C4762 · TB-98
Crimson Velvet
11%LRV Value
Warm (Pink)Undertone
Crimson Velvet Technical Profile
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Crimson Velvet in Every Brand
The closest equivalent to Crimson Velvet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
KilzCrimson Velvet
Nearly identical
Dunn-EdwardsPutnam Plum
Putnam Plum
Dunn-Edwards
Nearly identical
Royal Cranberry
PPG
Nearly identical
Gallery Red
Behr
Very similar
Brown Cherry
Valspar
Very similar
Juneberry
Sherwin-Williams
Very similar
Plum Royale
Dutch Boy
Very similar
Vintage Claret
Benjamin Moore
Very similar
Fine Burgundy
Vista Paint
Very similar
Berry Patch
Hirshfield's
Very similar
Petal .04
Colorhouse
Visible difference
Signal Violet
RAL
Visible difference
Preference Red
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Crimson Velvet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Crimson Velvet
#8C4762
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#9C706A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Crimson Velvet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Crimson Velvet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Kilz Colors
Other Kilz colors close to Crimson Velvet.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Crimson Velvet — Frequently Asked Questions
What undertone does Crimson Velvet have?
Crimson Velvet by Kilz has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Crimson Velvet in your own space before committing.
What colors match Crimson Velvet from other brands?
The closest cross-brand equivalents to Crimson Velvet are Putnam Plum by Dunn-Edwards (a near-identical match), Royal Cranberry by PPG (a near-identical match), Gallery Red by Behr (a very close match) — the best options for getting Crimson Velvet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Crimson Velvet?
Crimson Velvet has a Light Reflectance Value (LRV) of 11.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Crimson Velvet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Crimson Velvet's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.