Verve Violet 6979 is a pink paint color from Sherwin-Williams. It has a hex value of #944F80 and LRV 13. Its closest cross-brand match is Signal Violet from RAL (nearly identical), with 49 more equivalents across other brands.
Ref. #944F80 · 6979
Verve Violet
13%LRV Value
Verve Violet Technical Profile
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Verve Violet in Every Brand
The closest equivalent to Verve Violet in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Sherwin-WilliamsVerve Violet
Nearly identical
RALSignal Violet
Signal Violet
RAL
Nearly identical
Fearless Fuchsia
Dutch Boy
Nearly identical
Grape Juice
PPG
Nearly identical
Plum Passion
Dunn-Edwards
Nearly identical
Twilight Magenta
Benjamin Moore
Nearly identical
De Janeiro
Kilz
Very similar
Dynamic Magenta
Behr
Very similar
Grape Riot
Vista Paint
Very similar
Immortality
Hirshfield's
Very similar
Cosmic Berry
Valspar
Visible difference
Petal .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Verve Violet
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Verve Violet
#944F80
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A2747E
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Verve Violet
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Verve Violet Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Sherwin-Williams Colors
Other Sherwin-Williams colors close to Verve Violet.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Verve Violet — Frequently Asked Questions
What colors match Verve Violet from other brands?
The closest cross-brand equivalents to Verve Violet are Signal Violet by RAL (a near-identical match), Fearless Fuchsia by Dutch Boy (a near-identical match), Grape Juice by PPG (a near-identical match) — the best options for getting Verve Violet's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Verve Violet?
Verve Violet has a Light Reflectance Value (LRV) of 13.4, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Verve Violet
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Verve Violet depends on the room. Here's how to choose.