Plum Passion DE5006 is a pink paint color from Dunn-Edwards. It has a hex value of #9B4B80, LRV 14 and a warm (pink) undertone. Its closest cross-brand match is Twilight Magenta from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #9B4B80 · DE5006
Plum Passion
14%LRV Value
Warm (Pink)Undertone
Plum Passion Technical Profile
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Plum Passion in Every Brand
The closest equivalent to Plum Passion in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsPlum Passion
Nearly identical
Benjamin MooreTwilight Magenta
Twilight Magenta
Benjamin Moore
Nearly identical
Signal Violet
RAL
Very similar
Grape Riot
Vista Paint
Very similar
Fearless Fuchsia
Dutch Boy
Very similar
Grape Juice
PPG
Very similar
Berries And Cream
Behr
Very similar
Pink Pizzazz
Valspar
Very similar
De Janeiro
Kilz
Very similar
Immortality
Hirshfield's
Visible difference
Petal .04
Colorhouse
Visible difference
Dynamo
Sherwin-Williams
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Plum Passion
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Plum Passion
#9B4B80
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A4757C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Plum Passion
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Plum Passion Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Plum Passion.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Plum Passion — Frequently Asked Questions
What undertone does Plum Passion have?
Plum Passion by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Plum Passion in your own space before committing.
What colors match Plum Passion from other brands?
The closest cross-brand equivalents to Plum Passion are Twilight Magenta by Benjamin Moore (a near-identical match), Predawn Sky by Benjamin Moore (a near-identical match), Signal Violet by RAL (a very close match) — the best options for getting Plum Passion's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Plum Passion?
Plum Passion has a Light Reflectance Value (LRV) of 13.6, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Plum Passion
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Plum Passion's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.