Deep Magenta DE5013 is a pink paint color from Dunn-Edwards. It has a hex value of #96466A, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Dynamo from Sherwin-Williams (very similar), with 49 more equivalents across other brands.
Ref. #96466A · DE5013
Deep Magenta
12%LRV Value
Warm (Pink)Undertone
Deep Magenta Technical Profile
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Deep Magenta in Every Brand
The closest equivalent to Deep Magenta in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Dunn-EdwardsDeep Magenta
Very similar
Sherwin-WilliamsDynamo
Dynamo
Sherwin-Williams
Very similar
Vintage Claret
Benjamin Moore
Very similar
Crimson Velvet
Kilz
Very similar
Fuschia Flair
Behr
Very similar
Very Berry
PPG
Very similar
Valentine’s Kiss
Vista Paint
Very similar
Petal .04
Colorhouse
Very similar
Berry Glam!
Dutch Boy
Very similar
Plumberry
Valspar
Very similar
Berry Patch
Hirshfield's
Visible difference
Traffic Purple
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Deep Magenta
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Deep Magenta
#96466A
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A2706D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Deep Magenta
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Deep Magenta Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Dunn-Edwards Colors
Other Dunn-Edwards colors close to Deep Magenta.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Deep Magenta — Frequently Asked Questions
What undertone does Deep Magenta have?
Deep Magenta by Dunn-Edwards has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Deep Magenta in your own space before committing.
What colors match Deep Magenta from other brands?
The closest cross-brand equivalents to Deep Magenta are Dynamo by Sherwin-Williams (a very close match), Vintage Claret by Benjamin Moore (a very close match), Crimson Velvet by Kilz (a very close match) — the best options for getting Deep Magenta's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Deep Magenta?
Deep Magenta has a Light Reflectance Value (LRV) of 11.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Deep Magenta
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Deep Magenta's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.