Very Berry 40RR 11/430 is a pink paint color from PPG. It has a hex value of #A33E66, estimated LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Berry from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
PPG · #A33E66 · 40RR 11/430
Very Berry
12%Estimated LRV
Warm (Pink)Undertone
Very Berry Technical Profile
HEX Code#A33E66
RGB163, 62, 102
Estimated LRV12.2
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandPPG
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Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Very Berry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Berry
Benjamin Moore
#9F4063
Close digital match
Can Can
Vista Paint
#A83864
Close digital match
Lingonberry Punch
Behr
#A4375F
Close digital match
Can Can
Hirshfield's
#AC3663
Similar digital color
Petal .04
Colorhouse
#AA3E71
Similar digital color
Deep Magenta
Dunn-Edwards
#96466A
Similar digital color
Dynamo
Sherwin-Williams
#953D68
Similar digital color
Potpourri
Kilz
#934962
Similar digital color
Harmony Red
Dutch Boy
#9F4C63
Similar digital color
Traffic Purple
RAL
#A03472
Visible digital difference
Pink Pizzazz
Valspar
#AC4B7E
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Very Berry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Very Berry
#A33E66
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA716A
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Very Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Very Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Very Berry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Very Berry — Frequently Asked Questions
What undertone does Very Berry have?
Very Berry by PPG has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Very Berry from other brands?
The closest cross-brand equivalents to Very Berry are Berry by Benjamin Moore (a close digital match), Can Can by Vista Paint (a close digital match), Royal Flush by Benjamin Moore (a close digital match) — the best options for getting Very Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Very Berry?
Very Berry has a estimated lightness value of 12.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Very Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Very Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.