Very Berry reads as warm and personal — works in bedrooms, nurseries, and any space where softness and warmth are the goal. At LRV 12 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it as a whole-room color in spaces meant to feel neutral or understated — it reads soft and personal, best as an accent.
Ref. #A33E66 · 40RR 11/430
Very Berry
12%LRV Value
Very Berry Technical Profile
What color is PPG Very Berry (40RR 11/430)? It's a deep warm pink — hex #A33E66, LRV 12. The closest cross-brand equivalent to Very Berry is Benjamin Moore Berry — a near-identical match on the wall, with Vista Paint Can Can and Benjamin Moore Royal Flush also close. With an LRV of 12, Very Berry creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with warm whites like Simply White, blonde wood floors, and brass or gold hardware. Deep green or forest accents add contrast that keeps it from feeling too sweet. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Under 2700K warm bulbs pinks and magentas glow warmly, leaning coral. Under 4000K cool light they read more vibrant — important for nursery and bedroom planning where bulb choice changes the mood. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Very Berry
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Very Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Very Berry
#A33E66
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA716A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Very Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Very Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Very Berry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Very Berry — Frequently Asked Questions
What colors match Very Berry from other brands?
The closest cross-brand equivalents to Very Berry are Berry by Benjamin Moore (a near-identical match), Can Can by Vista Paint (a near-identical match), Royal Flush by Benjamin Moore (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Very Berry's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Very Berry?
Very Berry has a Light Reflectance Value (LRV) of 12.2, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Very Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Very Berry depends on the room. Here's how to choose.