Very Berry 40RR 11/430 is a pink paint color from PPG. It has a hex value of #A33E66, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Berry from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #A33E66 · 40RR 11/430
Very Berry
12%LRV Value
Warm (Pink)Undertone
Very Berry Technical Profile
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Very Berry in Every Brand
The closest equivalent to Very Berry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGVery Berry
Nearly identical
Benjamin MooreBerry
Berry
Benjamin Moore
Nearly identical
Can Can
Vista Paint
Nearly identical
Lingonberry Punch
Behr
Nearly identical
Can Can
Hirshfield's
Very similar
Petal .04
Colorhouse
Very similar
Deep Magenta
Dunn-Edwards
Very similar
Dynamo
Sherwin-Williams
Very similar
Potpourri
Kilz
Very similar
Harmony Red
Dutch Boy
Very similar
Traffic Purple
RAL
Visible difference
Pink Pizzazz
Valspar
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Very Berry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Very Berry
#A33E66
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA716A
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Very Berry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Very Berry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Very Berry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Very Berry — Frequently Asked Questions
What undertone does Very Berry have?
Very Berry by PPG has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Very Berry in your own space before committing.
What colors match Very Berry from other brands?
The closest cross-brand equivalents to Very Berry are Berry by Benjamin Moore (a near-identical match), Can Can by Vista Paint (a near-identical match), Royal Flush by Benjamin Moore (a near-identical match) — the best options for getting Very Berry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Very Berry?
Very Berry has a Light Reflectance Value (LRV) of 12.2, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Very Berry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Very Berry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.