Wright Shell Pink FLLW943 is a red paint color from PPG. It has a hex value of #ECC9CA, LRV 64 and a warm (pink) undertone. Its closest cross-brand match is Pink Coral from Hirshfield's (nearly identical), with 49 more equivalents across other brands.
Ref. #ECC9CA · FLLW943
Wright Shell Pink
64%LRV Value
Warm (Pink)Undertone
Wright Shell Pink Technical Profile
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Wright Shell Pink in Every Brand
The closest equivalent to Wright Shell Pink in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGWright Shell Pink
Nearly identical
Hirshfield'sPink Coral
Pink Coral
Hirshfield's
Nearly identical
Petunia Pink
Benjamin Moore
Nearly identical
Pink Coral
Vista Paint
Nearly identical
Almond Willow
Behr
Nearly identical
Rose Pink
Sherwin-Williams
Nearly identical
Cat Nose
Valspar
Nearly identical
Sweet Antoinette
Kilz
Very similar
Chipped Teacup
Dutch Boy
Very similar
Short and Sweet
Dunn-Edwards
Very similar
Sprout .06
Colorhouse
Visible difference
Nancy's Blushes
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Wright Shell Pink
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Wright Shell Pink
#ECC9CA
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#B6977C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Wright Shell Pink
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Wright Shell Pink Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Wright Shell Pink.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Wright Shell Pink — Frequently Asked Questions
What undertone does Wright Shell Pink have?
Wright Shell Pink by PPG has a warm (pink) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Wright Shell Pink in your own space before committing.
What colors match Wright Shell Pink from other brands?
The closest cross-brand equivalents to Wright Shell Pink are Pink Coral by Hirshfield's (a near-identical match), Petunia Pink by Benjamin Moore (a near-identical match), Pink Coral by Vista Paint (a near-identical match) — the best options for getting Wright Shell Pink's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Wright Shell Pink?
Wright Shell Pink has a Light Reflectance Value (LRV) of 63.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-light color — bright enough for living areas yet soft enough for bedrooms, and adaptable across most lighting conditions.
Explore More with Wright Shell Pink
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Wright Shell Pink's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.