Glitterati P120-7 is a pink paint color from Behr. It has a hex value of #872A7F, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Grape Riot from Vista Paint (a visible but close match), with 49 more equivalents across other brands.
Ref. #872A7F · P120-7
Glitterati
12%LRV Value
Warm (Pink)Undertone
Glitterati Technical Profile
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Glitterati in Every Brand
The closest equivalent to Glitterati in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrGlitterati
Visible difference
Vista PaintGrape Riot
Grape Riot
Vista Paint
Visible difference
Amethyst Ice
Valspar
Visible difference
Vibrant Orchid
Dunn-Edwards
Visible difference
Magic Magenta
PPG
Visible difference
Traffic Purple
RAL
Visible difference
Summer Plum
Benjamin Moore
Visible difference
Berry Light
Hirshfield's
Visible difference
Fearless Fuchsia
Dutch Boy
Visible difference
Dynamo
Sherwin-Williams
Visible difference
Petal .07
Colorhouse
Visible difference
Succulent
Kilz
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Glitterati
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Glitterati
#872A7F
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#964E6C
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Glitterati
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Glitterati Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Glitterati.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Glitterati — Frequently Asked Questions
What undertone does Glitterati have?
Glitterati by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Glitterati in your own space before committing.
What colors match Glitterati from other brands?
The closest cross-brand equivalents to Glitterati are Grape Riot by Vista Paint (a close match), Amethyst Ice by Valspar (a close match), Comtesse by Valspar (a close match) — the best options for getting Glitterati's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Glitterati?
Glitterati has a Light Reflectance Value (LRV) of 12.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Glitterati
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Glitterati's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.