Glitterati by Behr paint color
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Ref. #872A7F · P120-7

Glitterati

12%LRV Value
Warm (Pink)Undertone
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Glitterati P120-7 is a pink paint color from Behr. It has a hex value of #872A7F, LRV 12 and a warm (pink) undertone. Its closest cross-brand match is Grape Riot from Vista Paint (a visible but close match), with 49 more equivalents across other brands.

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Glitterati Technical Profile

HEX Code#872A7F
RGB135, 42, 127
LRV12.0
UndertoneWarm (Pink)
Color Familypink
BrandBehr

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Glitterati in Every Brand

The closest equivalent to Glitterati in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrGlitterati
Visible difference
Vista PaintGrape Riot

Grape Riot

Vista Paint

Visible difference

Amethyst Ice

Valspar

Visible difference

Vibrant Orchid

Dunn-Edwards

Visible difference

Magic Magenta

PPG

Visible difference

Traffic Purple

RAL

Visible difference

Summer Plum

Benjamin Moore

Visible difference

Berry Light

Hirshfield's

Visible difference

Fearless Fuchsia

Dutch Boy

Visible difference

Dynamo

Sherwin-Williams

Visible difference

Petal .07

Colorhouse

Visible difference

Succulent

Kilz

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Glitterati

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Glitterati

#872A7F

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#964E6C

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Glitterati

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Glitterati

Complement

Crown Jewel

Glitterati Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

Baked Biscotti

Trim

Ultra Pure White®

Accent

Rumors

Pop

This Color

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

Hint of Violet

Trim

Blanca Peak

Accent

Vintage Plum

Pop

This Color

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

Mystic Fairy

Trim

Blanca Peak

Accent

Jalapeno

Pop

This Color

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Glitterati.

Mission Wildflower

Behr · 110D-5

#97357E

Raspberry Crush

Behr · M120-7

#773685

Raspberry Pudding

Behr · 110B-7

#8B1A6F

Sweet Spiceberry

Behr · 130D-6

#9D276B

Rose Garland

Behr · 100D-6

#774172

Sugar Plum

Behr · 680B-7

#6E2B98

More pink colors from other brands

Cross-brand colors in the pink family — useful when you want a similar look from a different brand.

Grape Juice

PPG · 1251-7

#905284

Minuette

Vista Paint · 1128

#D07790

Pleasant Dream

Vista Paint · 1186

#A177A8

Gypsy Plum

Kilz · RA110-01

#724C6A

Rose Dust

Valspar · 1002-1B

#CA6997

Iced Berry

Valspar · 1004-1C

#E67F9B

Glitterati — Frequently Asked Questions

What undertone does Glitterati have?
Glitterati by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Glitterati in your own space before committing.
What colors match Glitterati from other brands?
The closest cross-brand equivalents to Glitterati are Grape Riot by Vista Paint (a close match), Amethyst Ice by Valspar (a close match), Comtesse by Valspar (a close match) — the best options for getting Glitterati's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Glitterati?
Glitterati has a Light Reflectance Value (LRV) of 12.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.

Explore More with Glitterati

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse pink Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Glitterati's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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