I Heart Potion

Technical Profile

What color is I Heart Potion? It's a medium warm purple with the hex code #A670F9. I Heart Potion is a distinctive shade in the Behr lineup, and while close cross-brand equivalents exist, its specific blend of warm tone and medium depth gives it a character worth comparing in person. I Heart Potion has a warm (pink) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. I Heart Potion (#A670F9) by Behr is a medium purple paint color with a striking intensity that commands attention. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, blue is the dominant channel, which gives it a subtle cool, atmospheric depth even under different lighting conditions. A Light Reflectance Value of 52 gives it moderate light reflection, striking a balance between brightness and depth. This mid-tone purple adds creative energy to home offices, accent walls, and eclectic living rooms. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, I Heart Potion pairs beautifully with green tones for bold complementary contrast, or with neighboring magenta and blue hues for a harmonious, flowing palette. Its warm (pink) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. In terms of mood and atmosphere, I Heart Potion strikes a cozy, amber-toned balance that feels like late-afternoon light filtering through linen curtains. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for eclectic, glam, and romantic vintage décor. As part of the Behr palette, I Heart Potion benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, I Heart Potion can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order I Heart Potion (P100-5) directly from Behr or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.