Joie De Vivre MQ4-60 is a pink paint color from Behr. It has a hex value of #B984AE, LRV 30 and a warm (pink) undertone. Its closest cross-brand match is Lavender Quartz from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #B984AE · MQ4-60
Joie De Vivre
30%LRV Value
Warm (Pink)Undertone
Joie De Vivre Technical Profile
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Joie De Vivre in Every Brand
The closest equivalent to Joie De Vivre in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrJoie De Vivre
Nearly identical
Vista PaintLavender Quartz
Lavender Quartz
Vista Paint
Nearly identical
Lavender Quartz
Hirshfield's
Very similar
Lilac Pink
Benjamin Moore
Very similar
Purple Stripe
Valspar
Very similar
Berry Punch
Kilz
Very similar
Heather Glen
PPG
Very similar
Victorian Violet
Dunn-Edwards
Very similar
Baroness
Sherwin-Williams
Very similar
Orchid Petals
Dutch Boy
Very similar
Pastel Violet
RAL
Visible difference
Shallot
Farrow & Ball
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Joie De Vivre
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Joie De Vivre
#B984AE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD8591
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Joie De Vivre
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Joie De Vivre Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Joie De Vivre.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Joie De Vivre — Frequently Asked Questions
What undertone does Joie De Vivre have?
Joie De Vivre by Behr has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Joie De Vivre in your own space before committing.
What colors match Joie De Vivre from other brands?
The closest cross-brand equivalents to Joie De Vivre are Lavender Quartz by Vista Paint (a near-identical match), Lavender Quartz by Hirshfield's (a very close match), Lilac Pink by Benjamin Moore (a very close match) — the best options for getting Joie De Vivre's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Joie De Vivre?
Joie De Vivre has a Light Reflectance Value (LRV) of 29.9, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Joie De Vivre
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Joie De Vivre's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.