Rosy by Behr paint color
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Ref. #BE7ADE · M120-5

Rosy

30%LRV Value
Warm (Pink)Undertone
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Rosy M120-5 is a purple paint color from Behr. It has a hex value of #BE7ADE, LRV 30 and a warm (pink) undertone. Its closest cross-brand match is Lavender Sweater from Dunn-Edwards (a visible but close match), with 49 more equivalents across other brands.

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Rosy Technical Profile

HEX Code#BE7ADE
RGB190, 122, 222
LRV30.1
UndertoneWarm (Pink)
Color Familypurple
BrandBehr

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Rosy in Every Brand

The closest equivalent to Rosy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →

BehrRosy
Visible difference
Dunn-EdwardsLavender Sweater

Lavender Sweater

Dunn-Edwards

Visible difference

Plum Perfect

PPG

Visible difference

Happy Hyacinth

Vista Paint

Visible difference

Plum Burst

Valspar

Visible difference

Moonlight Melody

Hirshfield's

Visible difference

Crocus Petal Purple

Benjamin Moore

Visible difference

Indulgence

Kilz

Visible difference

Orchid Petals

Dutch Boy

Visible difference

Kismet

Sherwin-Williams

Visible difference

Selvedge

Farrow & Ball

Visible difference

Squirrel Grey

RAL

Visible difference

Water .05

Colorhouse

Visible difference

Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.

Recommended Pairings

Colors That Work With Rosy

Timeless pairing with clean white trim and a tonal accent wall

Living room with applied paint colors

Side Walls

Rosy

#BE7ADE

Accent Wall

Tonal Shift

A warm shift that adds depth without clashing.

#BE74B1

Trim & Molding

Pure White

Crisp white trim for a clean, traditional look.

#FFFFFF

Customize in Room VisualizerExplore full palette →

Color Palettes for Rosy

Color harmonies based on color theory — each swatch links to the closest matching paint.

Opposite on the color wheel — creates vibrant contrast

Base

Rosy

Complement

Spring Leaf

Rosy Room Palettes

Color schemes built around this color — each swatch links to the closest matching paint.

Walls

This Color

Trim

Ultra Pure White®

Accent

Cheerful Wine

Pop

Ballerina Tutu

Warm & Inviting

Warm tones with cozy appeal — welcoming and comfortable

Walls

This Color

Trim

Blanca Peak

Accent

Euphoric Magenta

Pop

Lemongrass

Cool & Calm

Cool hues with soft contrast — serene and restful

Walls

This Color

Trim

Blanca Peak

Accent

Green Tea Leaf

Pop

Barnyard Grass

Bold Contrast

Complementary hues with punch — dynamic and striking

Similar Behr Colors

Other Behr colors close to Rosy.

Bed Of Roses

Behr · 680D-5

#B38CD5

Cherished

Behr · M110-4

#B992DE

Pretty Petunia

Behr · 670B-5

#C582F7

More purple colors from other brands

Cross-brand colors in the purple family — useful when you want a similar look from a different brand.

Violetville

Vista Paint · 7162

#DDD1EB

Berry Frappé

Sherwin-Williams · 9068

#B3A1C6

Classic Rose

Kilz · RA220-01

#DCCDE4

Evocative Antonia

Vista Paint · 7170

#CDC3DC

Hydrangea

Benjamin Moore · 1390

#B599BE

Sunset Serenade

Hirshfield's · 1236

#594265

Rosy — Frequently Asked Questions

What undertone does Rosy have?
Rosy by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rosy in your own space before committing.
What colors match Rosy from other brands?
The closest cross-brand equivalents to Rosy are Lavender Sweater by Dunn-Edwards (a close match), Purple Pride by Dunn-Edwards (a close match), Plum Perfect by PPG (a close match) — the best options for getting Rosy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rosy?
Rosy has a Light Reflectance Value (LRV) of 30.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.

Explore More with Rosy

See It on a Wall

Preview this color in a real room

How Much Paint?

Calculate gallons for your project

Browse purple Colors

Explore more shades in this family

Related Reading

How to Match Paint Colors Across Brands

The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.

Understanding Paint Color Undertones

Why Rosy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.

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