Rosy M120-5 is a purple paint color from Behr. It has a hex value of #BE7ADE, LRV 30 and a warm (pink) undertone. Its closest cross-brand match is Lavender Sweater from Dunn-Edwards (a visible but close match), with 49 more equivalents across other brands.
Ref. #BE7ADE · M120-5
Rosy
30%LRV Value
Warm (Pink)Undertone
Rosy Technical Profile
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Rosy in Every Brand
The closest equivalent to Rosy in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrRosy
Visible difference
Dunn-EdwardsLavender Sweater
Lavender Sweater
Dunn-Edwards
Visible difference
Plum Perfect
PPG
Visible difference
Happy Hyacinth
Vista Paint
Visible difference
Plum Burst
Valspar
Visible difference
Moonlight Melody
Hirshfield's
Visible difference
Crocus Petal Purple
Benjamin Moore
Visible difference
Indulgence
Kilz
Visible difference
Orchid Petals
Dutch Boy
Visible difference
Kismet
Sherwin-Williams
Visible difference
Selvedge
Farrow & Ball
Visible difference
Squirrel Grey
RAL
Visible difference
Water .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rosy
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rosy
#BE7ADE
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#BE74B1
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rosy
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rosy Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Rosy.
More purple colors from other brands
Cross-brand colors in the purple family — useful when you want a similar look from a different brand.
Rosy — Frequently Asked Questions
What undertone does Rosy have?
Rosy by Behr has a warm (pink) undertone and sits in the purple color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rosy in your own space before committing.
What colors match Rosy from other brands?
The closest cross-brand equivalents to Rosy are Lavender Sweater by Dunn-Edwards (a close match), Purple Pride by Dunn-Edwards (a close match), Plum Perfect by PPG (a close match) — the best options for getting Rosy's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rosy?
Rosy has a Light Reflectance Value (LRV) of 30.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Rosy
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rosy's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.