Victorian Purple 1370 is a pink paint color from Benjamin Moore. It has a hex value of #BE91AF, LRV 34 and a warm (pink) undertone. Its closest cross-brand match is Mauve Magic from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #BE91AF · 1370
Victorian Purple
34%LRV Value
Warm (Pink)Undertone
Victorian Purple Technical Profile
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Victorian Purple in Every Brand
The closest equivalent to Victorian Purple in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreVictorian Purple
Nearly identical
PPGMauve Magic
Mauve Magic
PPG
Nearly identical
Blooming Lilac
Behr
Nearly identical
Berry Punch
Kilz
Nearly identical
Amethyst Purple
Valspar
Nearly identical
Purple Zinnia
Dutch Boy
Very similar
Fashionably Plum
Hirshfield's
Very similar
Lavender Quartz
Vista Paint
Very similar
Exotic Lilac
Dunn-Edwards
Very similar
Rosebay
Sherwin-Williams
Very similar
Shallot
Farrow & Ball
Visible difference
Pastel Violet
RAL
Visible difference
Petal .03
Colorhouse
Visible difference
Seeing a close call? Order a peel-and-stick sample of Victorian Purple — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Victorian Purple
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Victorian Purple
#BE91AF
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AD858B
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Victorian Purple
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Victorian Purple Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Victorian Purple.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Victorian Purple — Frequently Asked Questions
What undertone does Victorian Purple have?
Victorian Purple by Benjamin Moore has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Victorian Purple in your own space before committing.
What colors match Victorian Purple from other brands?
The closest cross-brand equivalents to Victorian Purple are Mauve Magic by PPG (a near-identical match), Blooming Lilac by Behr (a near-identical match), Berry Punch by Kilz (a near-identical match) — the best options for getting Victorian Purple's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Victorian Purple?
Victorian Purple has a Light Reflectance Value (LRV) of 34.3, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Victorian Purple
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Victorian Purple's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.