Soft Cranberry 30RR 10/321 is a pink paint color from PPG. It has a hex value of #874161, LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Gallery Red from Behr (nearly identical), with 49 more equivalents across other brands.
Ref. #874161 · 30RR 10/321
Soft Cranberry
10%LRV Value
Warm (Pink)Undertone
Soft Cranberry Technical Profile
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Soft Cranberry in Every Brand
The closest equivalent to Soft Cranberry in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
PPGSoft Cranberry
Nearly identical
BehrGallery Red
Gallery Red
Behr
Nearly identical
Putnam Plum
Dunn-Edwards
Nearly identical
Fine Burgundy
Vista Paint
Nearly identical
Berry Patch
Hirshfield's
Very similar
Berry Glam!
Dutch Boy
Very similar
Crimson Velvet
Kilz
Very similar
Mulberry
Benjamin Moore
Very similar
Brown Cherry
Valspar
Very similar
Juneberry
Sherwin-Williams
Very similar
Red Lilac
RAL
Visible difference
Petal .04
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Soft Cranberry
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Cranberry
#874161
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986563
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Soft Cranberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Soft Cranberry — Frequently Asked Questions
What undertone does Soft Cranberry have?
Soft Cranberry by PPG has a warm (pink) undertone and sits in the pink color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Soft Cranberry in your own space before committing.
What colors match Soft Cranberry from other brands?
The closest cross-brand equivalents to Soft Cranberry are Gallery Red by Behr (a near-identical match), Putnam Plum by Dunn-Edwards (a near-identical match), Fine Burgundy by Vista Paint (a near-identical match) — the best options for getting Soft Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Cranberry?
Soft Cranberry has a Light Reflectance Value (LRV) of 9.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Soft Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Soft Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.