Soft Cranberry 30RR 10/321 is a pink paint color from PPG. It has a hex value of #874161, estimated LRV 10 and a warm (pink) undertone. Its closest cross-brand match is Gallery Red from Behr (nearly identical), with 49 more equivalents across other brands.
PPG · #874161 · 30RR 10/321
Soft Cranberry
10%Estimated LRV
Warm (Pink)Undertone
Soft Cranberry Technical Profile
HEX Code#874161
RGB135, 65, 97
Estimated LRV9.8
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familypink
BrandPPG
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Soft Cranberry
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Gallery Red
Behr
#86415D
Close digital match
Putnam Plum
Dunn-Edwards
#8D4362
Close digital match
Fine Burgundy
Vista Paint
#863A5E
Close digital match
Berry Patch
Hirshfield's
#84395D
Similar digital color
Berry Glam!
Dutch Boy
#893960
Similar digital color
Crimson Velvet
Kilz
#8C4762
Similar digital color
Mulberry
Benjamin Moore
#803C60
Similar digital color
Brown Cherry
Valspar
#81465D
Similar digital color
Juneberry
Sherwin-Williams
#854158
Similar digital color
Red Lilac
RAL
#6D3F5B
Visible digital difference
Petal .04
Colorhouse
#AA3E71
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Soft Cranberry
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Soft Cranberry
#874161
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#986563
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Soft Cranberry
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Soft Cranberry Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar PPG Colors
Other PPG colors close to Soft Cranberry.
More pink colors from other brands
Cross-brand colors in the pink family — useful when you want a similar look from a different brand.
Soft Cranberry — Frequently Asked Questions
What undertone does Soft Cranberry have?
Soft Cranberry by PPG has a warm (pink) undertone and sits in the pink color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Soft Cranberry from other brands?
The closest cross-brand equivalents to Soft Cranberry are Gallery Red by Behr (a close digital match), Putnam Plum by Dunn-Edwards (a close digital match), Fine Burgundy by Vista Paint (a close digital match) — the best options for getting Soft Cranberry's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Soft Cranberry?
Soft Cranberry has a estimated lightness value of 9.8, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Soft Cranberry
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Soft Cranberry's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.