Rapture CC-66 is a red paint color from Benjamin Moore. It has a hex value of #9D2F3C, LRV 10 and a warm (golden) undertone. Its closest cross-brand match is Jay's New Toy from Vista Paint (nearly identical), with 49 more equivalents across other brands.
Ref. #9D2F3C · CC-66
Rapture
10%LRV Value
Warm (Golden)Undertone
Rapture Technical Profile
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Rapture in Every Brand
The closest equivalent to Rapture in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreRapture
Nearly identical
Vista PaintJay's New Toy
Jay's New Toy
Vista Paint
Nearly identical
Vintage Red
Dunn-Edwards
Nearly identical
Farmhouse Red
Behr
Nearly identical
Santa Rosa Red
Dutch Boy
Nearly identical
Radish
Sherwin-Williams
Nearly identical
Quite Red
Valspar
Very similar
Romantic Night
Hirshfield's
Very similar
Create .05
Colorhouse
Very similar
Radiant Raspberry
Kilz
Very similar
Red Delicious
PPG
Very similar
Red Violet
RAL
Very similar
Incarnadine
Farrow & Ball
Very similar
Seeing a close call? Order a peel-and-stick sample of Rapture — or sample it next to its top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Rapture
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Rapture
#9D2F3C
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A97656
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Rapture
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Rapture Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Rapture.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Rapture — Frequently Asked Questions
What undertone does Rapture have?
Rapture by Benjamin Moore has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Rapture in your own space before committing.
What colors match Rapture from other brands?
The closest cross-brand equivalents to Rapture are Jay's New Toy by Vista Paint (a near-identical match), Vintage Red by Dunn-Edwards (a near-identical match), Farmhouse Red by Behr (a near-identical match) — the best options for getting Rapture's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Rapture?
Rapture has a Light Reflectance Value (LRV) of 9.5, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Rapture
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Rapture's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.