Geranium UL100-7 is a red paint color from Behr. It has a hex value of #A23640, LRV 11 and a warm (golden) undertone. Its closest cross-brand match is Vintage Red from Dunn-Edwards (nearly identical), with 49 more equivalents across other brands.
Ref. #A23640 · UL100-7
Geranium
11%LRV Value
Warm (Golden)Undertone
Geranium Technical Profile
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Geranium in Every Brand
The closest equivalent to Geranium in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrGeranium
Nearly identical
Dunn-EdwardsVintage Red
Vintage Red
Dunn-Edwards
Nearly identical
Santa Rosa Red
Dutch Boy
Nearly identical
Lyons Red
Benjamin Moore
Nearly identical
Poinsettia
Sherwin-Williams
Nearly identical
Rapture Red
PPG
Nearly identical
Moonrose
Vista Paint
Nearly identical
Kabuki
Kilz
Very similar
Moonrose
Hirshfield's
Very similar
Thai Chili
Valspar
Very similar
Incarnadine
Farrow & Ball
Very similar
Create .05
Colorhouse
Very similar
Red Violet
RAL
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Geranium
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Geranium
#A23640
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AA7F61
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Geranium
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Geranium Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Geranium.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Geranium — Frequently Asked Questions
What undertone does Geranium have?
Geranium by Behr has a warm (golden) undertone and sits in the red color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Geranium in your own space before committing.
What colors match Geranium from other brands?
The closest cross-brand equivalents to Geranium are Vintage Red by Dunn-Edwards (a near-identical match), Santa Rosa Red by Dutch Boy (a near-identical match), Lyons Red by Benjamin Moore (a near-identical match) — the best options for getting Geranium's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Geranium?
Geranium has a Light Reflectance Value (LRV) of 10.7, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Geranium
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Geranium's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.