Coco Rum PPU4-2 is a brown paint color from Behr. It has a hex value of #9B7757, LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Maryville Brown from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Ref. #9B7757 · PPU4-2
Coco Rum
21%LRV Value
Warm (Golden)Undertone
Coco Rum Technical Profile
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Coco Rum in Every Brand
The closest equivalent to Coco Rum in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrCoco Rum
Nearly identical
Benjamin MooreMaryville Brown
Maryville Brown
Benjamin Moore
Nearly identical
Prince Paris
Hirshfield's
Nearly identical
Wildwood Bay
Vista Paint
Nearly identical
Sandpit
Dunn-Edwards
Nearly identical
Cardboard
Sherwin-Williams
Nearly identical
Warm Praline
Dutch Boy
Nearly identical
Haute Hickory
Valspar
Nearly identical
Cocoa Cupcake
PPG
Very similar
Gingerbread
Kilz
Very similar
Marmelo
Farrow & Ball
Visible difference
Clay .03
Colorhouse
Visible difference
Brown Beige
RAL
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Coco Rum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Rum
#9B7757
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8A77D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Rum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Rum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Coco Rum.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Coco Rum — Frequently Asked Questions
What undertone does Coco Rum have?
Coco Rum by Behr has a warm (golden) undertone and sits in the brown color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Coco Rum in your own space before committing.
What colors match Coco Rum from other brands?
The closest cross-brand equivalents to Coco Rum are Maryville Brown by Benjamin Moore (a near-identical match), Acorn by Benjamin Moore (a near-identical match), Prince Paris by Hirshfield's (a near-identical match) — the best options for getting Coco Rum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Rum?
Coco Rum has a Light Reflectance Value (LRV) of 20.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Coco Rum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Coco Rum's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.