Coco Rum PPU4-2 is a brown paint color from Behr. It has a hex value of #9B7757, estimated LRV 21 and a warm (golden) undertone. Its closest cross-brand match is Maryville Brown from Benjamin Moore (nearly identical), with 49 more equivalents across other brands.
Behr · #9B7757 · PPU4-2
Coco Rum
21%Estimated LRV
Warm (Golden)Undertone
Coco Rum Technical Profile
HEX Code#9B7757
RGB155, 119, 87
Estimated LRV20.9
UndertoneWarm (Golden)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familybrown
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
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Compare alternatives to Coco Rum
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Maryville Brown
Benjamin Moore
#9E7857
Close digital match
Prince Paris
Hirshfield's
#9D7957
Close digital match
Wildwood Bay
Vista Paint
#A07959
Close digital match
Sandpit
Dunn-Edwards
#9E7C5E
Close digital match
Cardboard
Sherwin-Williams
#9C7A56
Close digital match
Warm Praline
Dutch Boy
#9C7A56
Close digital match
Haute Hickory
Valspar
#9C7A56
Close digital match
Cocoa Cupcake
PPG
#967859
Similar digital color
Gingerbread
Kilz
#9E7D5E
Similar digital color
Marmelo
Farrow & Ball
#A36E4C
Visible digital difference
Clay .03
Colorhouse
#A16941
Visible digital difference
Brown Beige
RAL
#8A6642
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Coco Rum
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Rum
#9B7757
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8A77D
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Rum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Rum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Coco Rum.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Coco Rum — Frequently Asked Questions
What undertone does Coco Rum have?
Coco Rum by Behr has a warm (golden) undertone and sits in the brown color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Coco Rum from other brands?
The closest cross-brand equivalents to Coco Rum are Maryville Brown by Benjamin Moore (a close digital match), Acorn by Benjamin Moore (a close digital match), Prince Paris by Hirshfield's (a close digital match) — the best options for getting Coco Rum's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Rum?
Coco Rum has a estimated lightness value of 20.9, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Coco Rum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Coco Rum's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.