Coco Rum works as a warm neutral anchor — pairs cleanly with most existing palettes and reads forgiving across lighting conditions. At LRV 21 it reads as a deep, enveloping shade — best on accent walls, dining rooms, and spaces where atmosphere matters more than reflected light. Skip it if you want a crisp, cool-modern look, or in rooms with heavy north light that can pull its warmth slightly muddy.
Ref. #9B7757 · PPU4-2
Coco Rum
21%LRV Value
Coco Rum Technical Profile
What color is Behr Coco Rum (PPU4-2)? It's a deep warm brown — hex #9B7757, LRV 21. The closest cross-brand equivalent to Coco Rum is Benjamin Moore Maryville Brown — a near-identical match on the wall, with Benjamin Moore Acorn and Hirshfield's Prince Paris also close. With an LRV of 21, Coco Rum creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. As a warm neutral, Coco Rum pairs with off-whites for trim, white oak or walnut floors, and brass or warm brushed nickel hardware. Deep green, navy, or terra-cotta all read well as accent colors. As a deeper neutral, Coco Rum reads as a confident anchor — strongest on accent walls, cabinetry, and moody whole rooms that get enough natural light to keep it from going flat. Warm neutrals come alive under 2700K bulbs, where their underlying yellow or peach undertones add visible warmth. Under 4000K daylight they read cleaner and slightly cooler. Deeper neutrals can read close to black in low light, so preview Coco Rum in the room's actual evening lighting, not just at midday.
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Colors Similar to Coco Rum
Closest digital match based on color values. Always verify with physical samples.
Maryville Brown
Benjamin Moore
Nearly identical
Prince Paris
Hirshfield's
Nearly identical
Wildwood Bay
Vista Paint
Nearly identical
Sandpit
Dunn-Edwards
Nearly identical
Cardboard
Sherwin-Williams
Nearly identical
Warm Praline
Dutch Boy
Nearly identical
Haute Hickory
Valspar
Nearly identical
Cocoa Cupcake
PPG
Very similar
Recommended Pairings
Colors That Work With Coco Rum
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Coco Rum
#9B7757
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#A8A77D
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Coco Rum
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Coco Rum Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Coco Rum.
More brown colors from other brands
Cross-brand colors in the brown family — useful when you want a similar look from a different brand.
Coco Rum — Frequently Asked Questions
What colors match Coco Rum from other brands?
The closest cross-brand equivalents to Coco Rum are Maryville Brown by Benjamin Moore (a near-identical match), Acorn by Benjamin Moore (a near-identical match), Prince Paris by Hirshfield's (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Coco Rum's look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Coco Rum?
Coco Rum has a Light Reflectance Value (LRV) of 20.9, on a scale where 0 is pure black and 100 is pure white. That makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Coco Rum
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Coco Rum depends on the room. Here's how to choose.