Milk Chocolate 710B-5 is a gray paint color from Behr. It has a hex value of #896F75, LRV 21 and a warm (pink) undertone. Its closest cross-brand match is Smoked Mulberry from Valspar (nearly identical), with 49 more equivalents across other brands.
Ref. #896F75 · 710B-5
Milk Chocolate
21%LRV Value
Warm (Pink)Undertone
Milk Chocolate Technical Profile
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Milk Chocolate in Every Brand
The closest equivalent to Milk Chocolate in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
BehrMilk Chocolate
Nearly identical
ValsparSmoked Mulberry
Smoked Mulberry
Valspar
Nearly identical
Velvet Slipper
PPG
Very similar
Cinnamon Slate
Benjamin Moore
Very similar
Rosey Quartz
Dutch Boy
Very similar
Charming Violet
Vista Paint
Very similar
Socialite
Sherwin-Williams
Very similar
Charming Violet
Hirshfield's
Very similar
Amazing Amethyst
Dunn-Edwards
Very similar
Burgundy Frost
Kilz
Visible difference
Platinum Grey
RAL
Visible difference
Brassica
Farrow & Ball
Visible difference
Wood .05
Colorhouse
Visible difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Milk Chocolate
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Milk Chocolate
#896F75
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AB8C80
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Milk Chocolate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Milk Chocolate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Milk Chocolate.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Milk Chocolate — Frequently Asked Questions
What undertone does Milk Chocolate have?
Milk Chocolate by Behr has a warm (pink) undertone and sits in the gray color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Milk Chocolate in your own space before committing.
What colors match Milk Chocolate from other brands?
The closest cross-brand equivalents to Milk Chocolate are Smoked Mulberry by Valspar (a near-identical match), Velvet Slipper by PPG (a very close match), Chocolate Sparkle by PPG (a very close match) — the best options for getting Milk Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Milk Chocolate?
Milk Chocolate has a Light Reflectance Value (LRV) of 21.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Milk Chocolate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Milk Chocolate's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.