Milk Chocolate 710B-5 is a gray paint color from Behr. It has a hex value of #896F75, estimated LRV 21 and a warm (pink) undertone. Its closest cross-brand match is Smoked Mulberry from Valspar (nearly identical), with 49 more equivalents across other brands.
Behr · #896F75 · 710B-5
Milk Chocolate
21%Estimated LRV
Warm (Pink)Undertone
Milk Chocolate Technical Profile
HEX Code#896F75
RGB137, 111, 117
Estimated LRV21.0
UndertoneWarm (Pink)
Digital swatches and calculated matches are approximations. Catalog LRV values may be calculated estimates, not manufacturer measurements. Data and matching method. Check the brand reference and physical samples before purchase.
Color Familygray
BrandBehr
Test it in your room
Place physical samples beside your flooring and trim. Check them in daylight and with your evening lights before buying paint.
Use this color
Get this color
Some sample and supply links are affiliate links — if you buy through them, Paint Color HQ may earn a small commission at no extra cost to you. It helps keep the site free.
Compare alternatives to Milk Chocolate
Digital candidates from other paint brands, ranked by color similarity. Always verify with a physical sample. How we calculate match accuracy →
Smoked Mulberry
Valspar
#876E71
Close digital match
Velvet Slipper
PPG
#846C76
Similar digital color
Cinnamon Slate
Benjamin Moore
#8A7576
Similar digital color
Rosey Quartz
Dutch Boy
#917677
Similar digital color
Charming Violet
Vista Paint
#8D7280
Similar digital color
Socialite
Sherwin-Williams
#907676
Similar digital color
Charming Violet
Hirshfield's
#8C7281
Similar digital color
Amazing Amethyst
Dunn-Edwards
#806568
Similar digital color
Burgundy Frost
Kilz
#8C7284
Visible digital difference
Platinum Grey
RAL
#7F7679
Visible digital difference
Brassica
Farrow & Ball
#8D8089
Visible digital difference
Wood .05
Colorhouse
#6F595D
Visible digital difference
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Generated palette previews
Colors That Work With Milk Chocolate
These are generated digital colors, not named manufacturer paints. Use the palette tools to find paint candidates, then compare physical samples.
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Milk Chocolate
#896F75
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#AB8C80
Trim & Molding
Digital white
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Milk Chocolate
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Milk Chocolate Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Milk Chocolate.
More gray colors from other brands
Cross-brand colors in the gray family — useful when you want a similar look from a different brand.
Milk Chocolate — Frequently Asked Questions
What undertone does Milk Chocolate have?
Milk Chocolate by Behr has a warm (pink) undertone and sits in the gray color family. This is a digital classification, not a prediction of physical paint under every light. Compare samples in your own space.
What colors match Milk Chocolate from other brands?
The closest cross-brand equivalents to Milk Chocolate are Smoked Mulberry by Valspar (a close digital match), Velvet Slipper by PPG (a very close match), Chocolate Sparkle by PPG (a very close match) — the best options for getting Milk Chocolate's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Milk Chocolate?
Milk Chocolate has a estimated lightness value of 21.0, on a scale where 0 is pure black and 100 is pure white — that makes it a deep, dramatic color best saved for accent walls, dining rooms, and cozy spaces where atmosphere matters more than reflected light.
Explore More with Milk Chocolate
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Milk Chocolate's warm (pink) undertone matters more than its surface color — and how to read undertones in any paint chip.