Ultra Pure White® adds visible warmth and energy — works well in north-facing rooms that need a lift and in spaces where cheerful is the goal. At LRV 94 it reflects plenty of light, which makes it well-suited for north-facing rooms and smaller spaces that benefit from extra brightness. Skip it in north-facing rooms with cool light, where yellows can read acidic or greenish rather than cheerful.
Ref. #F8F8F2 · PPU18-6
Ultra Pure White®
94%LRV Value
Ultra Pure White® Technical Profile
What color is Behr Ultra Pure White® (PPU18-6)? It's a very light warm yellow — hex #F8F8F2, LRV 94. The closest cross-brand equivalent to Ultra Pure White® is Sherwin-Williams High Reflective White — a near-identical match on the wall, with Dutch Boy Ultra White and Valspar Cuddle Down also close. With a Light Reflectance Value of 94, Ultra Pure White® reflects a generous amount of light, making it well-suited for north-facing rooms or smaller spaces that benefit from extra brightness. Pair it with crisp whites like Pure White for trim, oak or maple woods, and brass hardware. Navy or deep teal accents balance the brightness without competing for attention. At mid saturation, this color sits at a flexible mid-point — bold enough to anchor a room without dominating, and pairs cleanly with both crisp and creamy whites. Under 2700K warm bulbs Ultra Pure White® reads more golden or buttery. Under 4000K daylight bulbs it stays truer to the chip, though saturated yellows can edge toward green in mixed light. At mid saturation the lighting shift is moderate but real — sample under both warm-bulb evening light and cool-daylight morning light before committing.
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Colors Similar to Ultra Pure White®
Closest digital match based on color values. Always verify with physical samples.
High Reflective White
Sherwin-Williams
Nearly identical
Ultra White
Dutch Boy
Nearly identical
Cuddle Down
Valspar
Nearly identical
Chantilly Lace
Benjamin Moore
Nearly identical
White Wing
Kilz
Nearly identical
White Crest
Dunn-Edwards
Nearly identical
Sugar Dust
Hirshfield's
Nearly identical
Apple White
Vista Paint
Nearly identical
Recommended Pairings
Colors That Work With Ultra Pure White®
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Ultra Pure White®
#F8F8F2
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#99AD85
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Ultra Pure White®
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Ultra Pure White® Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Behr Colors
Other Behr colors close to Ultra Pure White®.
More yellow colors from other brands
Cross-brand colors in the yellow family — useful when you want a similar look from a different brand.
Ultra Pure White® — Frequently Asked Questions
What colors match Ultra Pure White® from other brands?
The closest cross-brand equivalents to Ultra Pure White® are High Reflective White by Sherwin-Williams (a near-identical match), Ultra White by Dutch Boy (a near-identical match), Cuddle Down by Valspar (a near-identical match). These are ranked with the CIEDE2000 color-difference formula, which scores how similar two colors actually look to the eye rather than matching them by name — so they're the best options for getting Ultra Pure White®'s look in a brand your local store carries. Always confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Ultra Pure White®?
Ultra Pure White® has a Light Reflectance Value (LRV) of 93.5, on a scale where 0 is pure black and 100 is pure white. That makes it a light, reflective color that bounces plenty of light back into a room — well-suited to north-facing spaces, hallways, and smaller rooms that need to feel brighter. LRV is the most reliable guide to how light or dark a paint will read in a real room — more dependable than the swatch on your screen, which varies by monitor.
Explore More with Ultra Pure White®
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Paint Sheen Guide
Flat, eggshell, satin, or semi-gloss — the right finish for Ultra Pure White® depends on the room. Here's how to choose.