Labrador CC-740 is a blue paint color from Benjamin Moore. It has a hex value of #809EAD, LRV 32 and a cool (blue) undertone. Its closest cross-brand match is Serene Stream from PPG (nearly identical), with 49 more equivalents across other brands.
Ref. #809EAD · CC-740
Labrador
32%LRV Value
Cool (Blue)Undertone
Labrador Technical Profile
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Labrador in Every Brand
The closest equivalent to Labrador in each major paint brand, ranked by how close the match reads. Always verify with a physical sample. How we calculate match accuracy →
Benjamin MooreLabrador
Nearly identical
PPGSerene Stream
Serene Stream
PPG
Nearly identical
Yacht Harbor
Behr
Nearly identical
Lake Winnipeg
Dunn-Edwards
Nearly identical
Nostalgia
Valspar
Nearly identical
Moonlit Blue
Dutch Boy
Nearly identical
Miracle Bay
Kilz
Nearly identical
Baby Blue Eyes
Sherwin-Williams
Nearly identical
Breath-Taking View
Hirshfield's
Nearly identical
Breath-Taking View
Vista Paint
Nearly identical
Stone Blue
Farrow & Ball
Very similar
Water .05
Colorhouse
Very similar
Comparing these brands? Order peel-and-stick samples of your top matches — Samplize buy 8 peel-and-stick samples, get 2 free.
Recommended Pairings
Colors That Work With Labrador
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Labrador
#809EAD
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#858BAD
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Labrador
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Labrador Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar Benjamin Moore Colors
Other Benjamin Moore colors close to Labrador.
More blue colors from other brands
Cross-brand colors in the blue family — useful when you want a similar look from a different brand.
Labrador — Frequently Asked Questions
What undertone does Labrador have?
Labrador by Benjamin Moore has a cool (blue) undertone and sits in the blue color family. The undertone shifts with light — warmer under 2700K bulbs, cleaner and cooler under 4000K daylight — so sample Labrador in your own space before committing.
What colors match Labrador from other brands?
The closest cross-brand equivalents to Labrador are Serene Stream by PPG (a near-identical match), Yacht Harbor by Behr (a near-identical match), Lake Winnipeg by Dunn-Edwards (a near-identical match) — the best options for getting Labrador's look from a brand your local store carries. Confirm with a physical sample, since sheen and lighting shift the final result.
What is the LRV of Labrador?
Labrador has a Light Reflectance Value (LRV) of 32.1, on a scale where 0 is pure black and 100 is pure white — that makes it a mid-depth color with real presence — strong on accent walls, libraries, and rooms with good natural light.
Explore More with Labrador
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Labrador's cool (blue) undertone matters more than its surface color — and how to read undertones in any paint chip.