Dollar General Red

Technical Profile

What color is Dollar General Red? It's a medium warm red with the hex code #D23746. Colors similar to Dollar General Red include Dunn-Edwards Red Icon, Benjamin Moore Tricycle Red, Benjamin Moore Watermelon Red. Comparing swatches side by side is the best way to spot the subtle differences that distinguish these close color relatives. Dollar General Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. Understanding a color's undertone is key to avoiding combinations that clash — it often matters more than the surface color itself. Dollar General Red (#D23746) by MPC is a medium red paint color with a rich, saturated presence that draws the eye. It delivers a versatile mid-tone depth that anchors a room without overwhelming it. On the temperature spectrum this shade leans toward warmth, adding coziness and inviting energy. In its RGB breakdown, red is the dominant channel, which gives it a subtle rosy warmth even under different lighting conditions. A Light Reflectance Value of 35 gives it moderate light reflection, striking a balance between brightness and depth. At this depth, a red becomes a confident statement color well-suited to accent walls, front doors, and intimate dining areas. A satin or eggshell finish brings out the richness at this depth, and the slight sheen makes walls easier to maintain. For color coordination, Dollar General Red pairs beautifully with teal tones for bold complementary contrast, or with neighboring orange and magenta hues for a harmonious, flowing palette. Its warm (golden) undertone means trim and ceiling whites should lean neutral to avoid a jarring clash. If MPC is unavailable in your area, close cross-brand alternatives exist from Dunn-Edwards, Benjamin Moore, Valspar and others. In terms of mood and atmosphere, Dollar General Red strikes a cozy, amber-toned balance that feels like late-afternoon light filtering through linen curtains. Designers often reach for shades like this when the goal is to shape how a room feels, not just how it looks. This shade is a natural fit for traditional, Mediterranean, and eclectic décor styles. As part of the MPC palette, Dollar General Red benefits from a curated selection of coordinating colors that the brand recommends for trim, accent, and ceiling pairings. As with any paint color, Dollar General Red can shift noticeably between natural daylight, warm incandescent, and cool LED lighting — testing a sample swatch on your wall under different conditions is always recommended. Mid-tone shades like this look best when balanced with a mix of textures — think leather seating, brushed brass hardware, woven wool, and raw-edge wood. You can order Dollar General Red (MP11387) directly from MPC or through major paint retailers, and we recommend purchasing a peel-and-stick sample to preview it on your wall before buying gallons.