Ref. #D23746 · MP11387
Dollar General Red
17%LRV Value
Warm (Golden)Undertone
Dollar General Red Technical Profile
What color is Dollar General Red? It's a deep warm red with the hex code #D23746. Colors similar to Dollar General Red include Dunn-Edwards Red Icon, Benjamin Moore Tricycle Red, Benjamin Moore Watermelon Red. Dollar General Red has a warm (golden) undertone, which affects how it pairs with trim, flooring, and adjacent wall colors. With an LRV of 17, Dollar General Red creates a dramatic, enveloping mood — best on accent walls, dining rooms, and intimate spaces where atmosphere matters more than reflected light. Pair it with creamy off-whites like Alabaster for trim, walnut or cherry hardwoods, and brass hardware — the warmth keeps reds from feeling clinical. Deep forest green or navy work as bold accent walls. Reds intensify under 2700K-3000K warm bulbs, deepening into wine territory. Under 4000K+ cool LEDs they can read pinker or slightly washed — sample under your actual room lighting before committing.
Colors Similar to Dollar General Red
Closest digital match based on color values. Always verify with physical samples.
Recommended Pairings
Colors That Work With Dollar General Red
Timeless pairing with clean white trim and a tonal accent wall
Side Walls
Dollar General Red
#D23746
Accent Wall
Tonal Shift
A warm shift that adds depth without clashing.
#C09272
Trim & Molding
Pure White
Crisp white trim for a clean, traditional look.
#FFFFFF
Color Palettes for Dollar General Red
Color harmonies based on color theory — each swatch links to the closest matching paint.
Opposite on the color wheel — creates vibrant contrast
Dollar General Red Room Palettes
Color schemes built around this color — each swatch links to the closest matching paint.
Warm & Inviting
Warm tones with cozy appeal — welcoming and comfortable
Cool & Calm
Cool hues with soft contrast — serene and restful
Bold Contrast
Complementary hues with punch — dynamic and striking
Similar MPC Colors
Other MPC colors close to Dollar General Red.
More red colors from other brands
Cross-brand colors in the red family — useful when you want a similar look from a different brand.
Dollar General Red — Frequently Asked Questions
What undertone does Dollar General Red have?
Dollar General Red by MPC has a warm (golden) undertone and belongs to the red color family.
What colors match Dollar General Red from other brands?
The closest matches are Red Icon by Dunn-Edwards (#C93543), Tricycle Red by Benjamin Moore (#D43B42), Watermelon Red by Benjamin Moore (#C63E47). Always verify with physical samples.
What is the LRV of Dollar General Red?
Dollar General Red has an LRV of 16.9, where 0 is pure black and 100 is pure white.
Explore More with Dollar General Red
Related Reading
How to Match Paint Colors Across Brands
The science behind Delta E and CIEDE2000 — find a Behr equivalent of any Sherwin-Williams shade, or a Benjamin Moore alternative when your store is out of stock.
Understanding Paint Color Undertones
Why Dollar General Red's warm (golden) undertone matters more than its surface color — and how to read undertones in any paint chip.